Key Points

The Ministry of Tourism celebrated World Tourism Day 2025 with a strong emphasis on sustainable transformation. Senior officials outlined a vision for tourism as a key driver for economic growth and environmental stewardship. The event featured the signing of significant MoUs with partners like Netflix to promote Indian destinations globally. New digital initiatives were also launched to enhance project management and support data-driven policy decisions for the sector.

Key Points: India Tourism Ministry Celebrates Sustainable Transformation on World Tourism Day

  • Event highlighted tourism's role in India's Viksit Bharat 2047 vision for a green and inclusive future
  • Key partnerships signed with Netflix and OTAs to boost destination marketing and data collection
  • New digital PMIS platform launched for real-time monitoring of tourism infrastructure projects
  • Focus on seamless multi-modal connectivity to spread tourism benefits beyond major hubs
4 min read

Ministry of Tourism celebrates World Tourism Day with theme 'Tourism and Sustainable Transformation'

India's Ministry of Tourism marks World Tourism Day 2025, focusing on sustainable practices, cross-sectoral synergies, and partnerships for Viksit Bharat 2047.

"Tourism is not just about leisure; it is a powerful instrument for economic transformation, environmental stewardship, and social inclusion. - Suman Bery, Vice Chairperson, NITI Aayog"

New Delhi, September 27

The Ministry of Tourism celebrated World Tourism Day 2025 on Saturday with a focus on "Tourism and Sustainable Transformation", according to the Ministry of Tourism.

The event brought together distinguished stakeholders from government, industry, academia, and civil society, reaffirming India's commitment toward fostering cultural exchange, driving economic growth, and advancing sustainable practices in tourism.

The celebration was graced by Suman Bery, Vice Chairperson, NITI Aayog as Chief Guest. Suresh Gopi, Minister of State for Tourism, Petroleum & Natural Gas, presided over the event, Suman Billa, Additional Secretary, Ministry of Tourism, delivered the welcome address. Reflecting the United Nations World Tourism Organization (UNWTO) theme, the event highlighted tourism's role in sustainable transformation and its significance in India's journey towards "Viksit Bharat 2047".

Speaking at the event, Vice Chairperson, NITI Aayog said, Tourism is not just about leisure; it is a powerful instrument for economic transformation, environmental stewardship, and social inclusion. Globally, it has shown by various countries that, how sustainable tourism can preserve biodiversity while generating livelihoods. India has the same potential, but we must embed sustainability at the core of our strategy, not at the margins. To unlock this potential, we need convergence: transport, urban development, digital technology, and infrastructure must work hand in hand. Seamless connectivity across road, rail, air, and waterways can make destinations more accessible, spread benefits beyond major hubs, and reduce pressure on overcrowded sites. Public-private collaboration is essential, linking industry investment with community participation and environmental safeguards.

As we look ahead to Viksit Bharat 2047, our vision must be of a tourism sector that is green, inclusive, and future-ready where communities are not just participants but beneficiaries, and where India's cultural and natural wealth is showcased to the world with pride.

Minister of State for Tourism emphasized India's sustained efforts to embed sustainability throughout its initiatives highlighting schemes such as Swadesh Darshan 2.0 and PRASHAD, promoting eco-friendly accommodations, rural and village tourism, and technological advancement through revamped online platforms. Collaboration with states, industry, civil society, and local communities was showcased as central to India's inclusive and resilient tourism growth.

He stated that tourism cannot thrive in isolation, it requires strong linkages with transportation, infrastructure, and allied services. India has placed connectivity at the heart of its tourism vision. Investments in airports, highways, inland waterways, and railways are ensuring seamless travel experiences for domestic and international visitors. Initiatives like UDAN, improved last-mile connectivity to tourist sites, and integrated multi-modal transport hubs are making tourist destinations more accessible and inclusive. By strengthening cross-sectoral synergies, we are transforming tourism into a driver of holistic regional development.

Key outcomes of the celebration included the signing of MoUs with Netflix, Atithi Foundation, and leading Online Travel Agencies (OTAs). The Netflix partnership aims to promote Indian destinations through cinematic storytelling, with curated trailers and global outreach. MoUs with Atithi Foundation and OTAs seek to bolster strategic research, innovation, capacity building, and post-travel visitor feedback collection to enable data-driven policy decisions by States and Union Territories.

During the event Project Management Information System (PMIS) was launched, providing a digital platform for real-time monitoring and management of tourism infrastructure projects, driving efficiency and transparency. Additionally, the Ministry released the 66th edition of the India Tourism Data Compendium, marking record international and domestic arrivals, employment generation, and robust economic contributions. India now ranks 20th globally in international tourist arrivals and continues strengthening its tourism infrastructure.

A booklet "Guide to MUDRA Loans for Homestays" was launched, providing a step-by-step guide to stakeholders for online application for the loan through the Jan Samarth portal.

A high-level panel on transportation and connectivity featured senior officials from road, aviation, railways, and shipping ministries, emphasizing seamless, multimodal links as key to sustainable growth. Thematic sessions highlighted case studies such as Mahakumbh 2025 and the Statue of Unity, alongside discussions on Destination Management Organizations (DMOs) and the use of AI, AR/VR, and digital twins to enhance planning and visitor experiences.

The World Tourism Day 2025 celebration reaffirmed India's resolve to make tourism a movement for building a sustainable, inclusive, and prosperous future, demonstrating leadership on the world stage while embracing innovation, cross-sectoral synergies, and people-centric development.

- ANI

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Reader Comments

R
Rohit P
Good to see concrete steps being taken. The Netflix partnership is brilliant - our incredible destinations deserve global visibility. But I hope they also focus on improving basic facilities at lesser-known heritage sites across India.
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Ananya R
Sustainable tourism is the need of the hour! Our hill stations are getting overcrowded and polluted. Glad they're talking about spreading tourism benefits beyond major hubs. The homestay loan guide could be a game-changer for rural entrepreneurship 💫
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Sarah B
As someone who frequently travels to India, I'm impressed by this comprehensive approach. The focus on digital platforms and real-time monitoring shows forward thinking. Hope this improves the overall tourist experience while preserving India's incredible cultural heritage.
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Vikram M
While the vision sounds great, implementation is key. We've seen many such announcements before. Hope they actually deliver on the connectivity promises - especially last-mile connectivity to remote tourist spots. The PMIS system sounds promising though 🤞
K
Kavya N
Love the emphasis on sustainable practices! India's diverse ecosystems need protection while promoting tourism. The focus on rural tourism could really help preserve traditional crafts and cuisines. Hope they involve local communities meaningfully, not just token participation.
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Michael C
The multimodal connectivity focus is exactly what India needs. Se

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