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Media's Power Unveiled: How Awareness Can Transform Government Schemes

Odisha Governor Hari Babu Kambhampati emphasized the critical role of media in spreading awareness about government welfare schemes. He highlighted the potential for these initiatives to improve citizens' lives through better information dissemination. The Governor discussed Odisha's development goals, including becoming a developed state by 2036. He stressed the importance of self-reliance and collective responsibility in addressing societal challenges.

Key Points: Odisha Governor Calls Media to Highlight Welfare Schemes

  • Media can play crucial role in spreading awareness about government welfare initiatives
  • Governor discusses state development potential and challenges
  • Odisha aims to become developed state by 2036
  • Focus on self-reliance and skill development is key
2 min read

Media must raise awareness about govt schemes: Odisha Guv

Odisha Governor Hari Babu Kambhampati urges media to promote government welfare schemes and boost public awareness.

"Many citizens are still unaware of these schemes. If the media highlights them, it can significantly expand public awareness - Hari Babu Kambhampati"

Bhubaneswar, Oct 17

Odisha Governor Hari Babu Kambhampati on Friday encouraged media professionals to actively promote the welfare schemes of both the Central and state governments on their platforms, helping more people become aware of the benefits.

He was holding an interaction with the representatives of media organisations at the New Abhishek Hall on the premises of Raj Bhavan.

Highlighting key government social welfare schemes, the Governor said, "Many citizens are still unaware of these schemes. If the media highlights them, it can significantly expand public awareness and help more people access these benefits."

He emphasised that these schemes play a crucial role in improving citizens' lives by providing financial security, social protection, and support for future needs.

Greater awareness can enable more people to benefit from insurance, pensions, and savings programs for their children, ultimately promoting stability and well-being across families in the state.

"The media can explain these welfare initiatives to the public, ensuring that more citizens take advantage of them," Kambhampati added.

During the interaction, the Governor also discussed a range of state issues with media professionals, including tribal development, education, infrastructure, rural development, migration, security of media professionals and other key matters affecting Odisha.

Expressing confidence in Odisha's potential to achieve developed-state status by 2036, he spoke about the challenges and opportunities ahead.

Kambhampati highlighted upcoming projects by the National Highways Authority of India (NHAI) and Indian Railways, which are expected to boost investment and development in the state.

He also mentioned the proposed semiconductor projects and investment proposals received during the Utkarsh Odisha initiative, stating, "I don't see any reason why Odisha cannot become a developed state by 2036."

Stressing the importance of self-reliance, he cited Prime Minister Narendra Modi's vision of Atma Nirbhar Bharat and urged all departments to focus on meeting the needs of the people.

On the issue of crime, the Governor emphasised that society as a whole must be sensitised to prevent offences.

"We all have a responsibility," he said. He also highlighted the significance of skill development in addressing migration challenges.

- IANS

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Reader Comments

R
Rohit P
While I agree media should create awareness, they should also maintain objectivity and report on implementation gaps. Many schemes sound good on paper but face delivery challenges at ground level.
A
Arjun K
Odisha becoming developed by 2036 is an ambitious goal! The infrastructure projects mentioned are promising. Hope the benefits reach the tribal communities who need them most. 👍
S
Sarah B
As someone who has worked in development sector, I appreciate the focus on skill development to address migration. This is crucial for sustainable growth in Odisha.
V
Vikram M
Media should not just promote but also monitor these schemes. They need to highlight where schemes are working well and where improvements are needed. Balanced reporting is essential.
M
Meera T
The semiconductor projects and Utkarsh Odisha initiative could create great employment opportunities. Hope local youth get proper training to benefit from these industries. 🇮🇳

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