KR$NA partners with Mass Appeal for his next ambitious project

IANS April 28, 2025 319 views

Indian rapper KR$NA is set to make waves with his upcoming project under Mass Appeal, the legendary label co-founded by Nas. This collaboration represents a significant milestone for the Indian Hip Hop scene, promising to expand global recognition for desi artists. Mass Appeal's CEO has praised KR$NA's lyrical prowess and authenticity, highlighting the potential for international breakthrough. The project, scheduled for May 2025, is expected to showcase KR$NA's evolving musical landscape and contribute to the growing global appreciation of Indian Hip Hop.

"KR$NA is a lyrical powerhouse with a story that deserves the world stage" - Peter Bittenbender, Mass Appeal CEO
Mumbai, April 28: Indian rapper KR$NA has partnered with Mass Appeal, the New York-based Hip Hop label co-founded by GRAMMY award-winning artist Nas, to release his most anticipated project yet.

Key Points

1

KR$NA partners with Nas's Mass Appeal for groundbreaking music release

2

Project signals major milestone for Indian Hip Hop scene

3

Expanding soundscapes and global musical narrative

4

Set to launch in May 2025

Shedding light on his next, KR$NA said, "This is a project that I have worked on for the past few months and is, I feel, a more complete body of work. In a way, carrying forward the legacy I have built, but expanding my soundscapes. It's exciting for me and my team at Kalamkaar to work alongside Mass Appeal - a label with an incredible Hip Hop pedigree spearheaded by none other than the legend NAS! Couldn't be more amped!"

Peter Bittenbender, CEO of Mass Appeal added, "KR$NA is a lyrical powerhouse with a story that deserves the world stage. At Mass Appeal, we're driven by the mission to spotlight the most authentic voices in Hip Hop globally -- and KR$NA fits that vision effortlessly. His artistry, integrity, and influence in Indian Hip Hop are undeniable, and we're proud to welcome him into the Mass Appeal family. This project is a defining moment for Desi Hip Hop, and we're excited to help take it to the world."

"The Indian Hip Hop scene has been experiencing unprecedented growth & has surged in momentum. KR$NA's diverse music releases make him a significant contributor to the Indian Hip Hop scene. With his longstanding presence in the industry, KR$NA is a pioneer in the industry with one of the strongest fan bases. His incredible contribution through his tracks have invited a new fanbase and audience and his recent association with NAS for the release of his project under NAS's Label - Mass Appeal will not only capitalise on the Indian Hip Hop market but also widen the South East Asian Hip Hop scene," stated Ankit Khanna, Kalamkaar Music.

Previously, Mass Appeal has worked with Indian artists such as DIVINE, Karan Aujla, AP Dhillon, and Raftaar, among others.

KR$NA's new project will be released via Mass Appeal in May 2025. Further details, including tracklist, artwork, and collaborations, will be revealed in the coming weeks.

Reader Comments

R
Rahul S.
This is HUGE for Desi Hip Hop! KR$NA x Nas's label is a dream collab I never saw coming. The international recognition is well deserved 🔥 Can't wait to hear what he's cooked up!
P
Priya K.
While I'm excited for KR$NA, I hope this project doesn't lose his signature sound that made us fans in the first place. International collabs sometimes water down what makes artists special. Fingers crossed!
A
Arjun M.
Mass Appeal recognizing KR$NA's talent is proof that Indian hip hop has arrived on the global stage. The lyrical complexity he brings is unmatched in the scene. May 2025 can't come soon enough!
S
Sneha P.
Nas's label working with multiple Indian artists now shows how much potential our music has internationally. KR$NA deserves this spotlight after grinding for so many years 👏
V
Vikram D.
Interesting move! I wonder if this means we'll get more English verses from KR$NA or if he'll maintain his Hindi/Urdu flow that made him stand out. Either way, the production quality should be insane with Mass Appeal's resources.
N
Neha T.
After the last album, my expectations are sky high! Hope he brings back some of that raw energy from his early days while showing growth. The wait begins... ⏳

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

Leave a Comment

Your email won't be published


Disclaimer: Comments here reflect the author's views alone. Insulting or using offensive language against individuals, communities, religion, or the nation is illegal.

Tags:
KR$NA Nas Mass Appeal Indian Hip Hop Mumbai Rap Music Collaboration
You May Like!