Mumbai, Sep 1
Actress Kriti Sanon has been appointed as the brand ambassador for UNFPA (The United Nations sexual and reproductive health agency).
Elated about her new role, the 'Do Patti' actress shared that she has always wanted to use her influence for a cause that is close to her heart.
During an exclusive chat with IANS, Kriti shared: "It is a huge honor and an equally big responsibility. I am very excited because I have always wished to use my voice and my influence for such a cause and initiate a change which is close to my heart, and I feel gender equality is one such issue that is extremely important and broad."
"The issue has a lot of aspects- whether you talk about girl child education, or gender based violence- a lot of work needs to be done, and I am glad I am able to assist UNFPA in this journey," she added.
During her two-year engagement with UNFPA India, Kriti will be a part of a series of impactful activities aimed at furthering the cause, including field visits to UNFPA programme sites. The 'Mimi' actress will also raise awareness through campaigns and opinion pieces, and join UNFPA events and advocacy efforts both nationally and internationally.
On the professional front, Kriti will next grace the screen in Aanand L Rai's highly discussed "Tere Ishk Mein", where she will be seen sharing screen space with Dhanush for the first time.
As the team wrapped up the shoot for the drama back in July, Kriti penned on her Instagram: "And its a wrap on #TereIshkMein !! Love wrapped in Anand Rai style drama and intensity!! After a roller coaster ride and a marathon of emotionally and physically draining schedules..Another beautiful journey comes to an end.. but this one has given me memories and equations that will last forever!!."
Lauding her co-star, she added: "@dhanushkraja you are one of the finest and most intelligent actors I have worked with!!! Such a pleasure doing scenes with you my friend! Here’s to many more together!! stay amazing and stay in touch!!"
— IANS
Reader Comments
Great initiative! But I hope this isn't just another celebrity endorsement. Real change requires consistent effort beyond photo ops and social media campaigns.
As a young woman from a small town, I've seen how difficult it is for girls to get equal opportunities. Having someone like Kriti speak up gives us hope! 💪
Good to see Bollywood stars taking up social causes. Hope she focuses on practical solutions rather than just awareness. Field visits are a good start!
This is wonderful! Gender equality benefits everyone in society. Looking forward to seeing the campaigns she'll be part of.
Kavya N
Bahut accha initiative hai! We need more celebrities to use their influence for social good. Education for girl child is so important for our country's development. ðŸ‘
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