Kartik Aaryan on how choosing 'release dates' play an important role in deciding the fate of the movie
Mumbai Dec 18
Bollywood actor Kartik Aaryan has opened up on why selecting the right dates for movie releases plays a significant role in deciding the fate of the movie.
The actor who was present at the trailer launch of his upcoming movie, Tu Meri Main Tera, explained how selecting festive dates precisely for movie releases works in favour of the film.
Explaining that the audiences are already in a festive mood, Kartik said, "It's all about the mood, at the end of the day. The audience needs an entertainment quotient. They want to go to theatres with friends and family, and they want to have fun."
He added, "So I think that's the motive behind it overall." Citing the example of his own movies that were released during major festivals, the actor said, "I have been really fortunate because "Bhool Bhulaiyaa 3' was released last time on Diwali. This time, on Christmas, we are releasing 'Tu Meri, Main Tera, Main Tera, Tu Meri". Obviously, you want the audience to enjoy the film as much as possible, and that's the move."
He concluded, "It's not intentional in a calculated way. I mean, everyone wants the same thing: that on your date, your weekend, and your entire run, the movie should be watched by as many people as possible. And it makes sense. There's nothing genius about it. It's a normal decision."
Kartik Aaryan's upcoming movie, Tu Meri Main Tera, is all set to release on Christmas this year, on the 25th of December.
The movie also stars actress Ananya Panday opposite him. The movie has been directed by Sameer Vidwans.
— IANS
Reader Comments
True, but it's not just about the date. The content has to be good too. Remember last Christmas when that big star film flopped despite the holiday? Date helps, but the movie has to deliver.
It's basic business sense, yaar. Long weekend + festival = more footfalls. Producers fight for these dates years in advance. Good to see an actor acknowledging the strategy behind the "magic" of Bollywood.
Interesting perspective. In the West, summer and holiday seasons are huge too. But I think in India, the festive connection is even stronger culturally. Going to the movies is part of the celebration for many families.
Wish he'd talk more about the pressure though. Clashing with another big film on a festive date can be disastrous. It's a high-risk, high-reward game. All the best for TM2!
Honestly, feels a bit calculated when he says "it's not intentional in a calculated way." Of course it is! But that's okay, it's show business. Just hoping the movie is fun. The trailer looked like a typical masala entertainer, perfect for Christmas.
We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.