Key Points

The Guwahati Tea Auction Centre reported a 27% surge in tea sales for Q1 2025, reaching 32.21 million kg. Orthodox teas saw the highest growth, doubling in volume, while CTC remained the dominant category. Premium pricing trends indicate strong global demand, especially for quality lots. GTAC expects further growth as it strengthens its role as a key trading hub.

Key Points: Guwahati Tea Auction Centre Sees 27% Sales Growth in Q1 2025

  • CTC teas lead sales with 20.46 million kg
  • Orthodox teas double in volume to 1.92 million kg
  • Dust tea prices rise to Rs. 240.20 per kg
  • Global buyers boost premium tea demand
2 min read

Guwahati Tea Auction Centre records significant improvement in performance during April-June 2025 quarter

GTAC records 32.21 million kg tea sales in April-June 2025, with orthodox teas doubling in volume and global demand driving premium pricing.

"The growing share of teas commanding premium prices highlights strong demand dynamics and continued preference for quality lots in the market. – Dinesh Bihani"

Guwahati, July 11

The Guwahati Tea Auction Centre (GTAC) has recorded a significant improvement in performance during the April-June quarter of 2025, with total tea sales reaching 32.21 million kg, up from 25.37 million kg in the same period last year -- reflecting a 27 percent year-on-year increase.

Dinesh Bihani, Secretary of Guwahati Tea Auction Buyers Association, told ANI that CTC teas remained the leading segment, with sales rising from 16.17 million kg in 2024 to 20.46 million kg in 2025.

"However, average prices in this category witnessed a decline of Rs 14.68 compared to the same quarter last year. Dust teas recorded sales of 9.82 million kg, up from 8.25 million kg last year, with the average price improving to Rs. 240.20, compared to Rs. 225.30 in Q1 of 2024. Orthodox teas showed the most remarkable growth, doubling from 0.94 million kg in 2024 to 1.92 million kg this quarter. Prices also rose significantly, averaging Rs. 279.63, an increase of Rs. 16.14 over the previous year's price," Bihani told ANI.

He further stated that the growth in the improvement was supported by a rise due to the participation from the global export buyers.

"This growth was supported by a rise in participation from global export buyers. In terms of pricing, 22 percent of CTC leaf and 30 percent of dust teas were sold above Rs. 300 per kg; 38 percent of CTC leaf and 29 percent of dust fell in the Rs. 200-299 range; while 40 percent of both categories were sold in the Rs. 100-199 bracket. The growing share of teas commanding premium prices highlights strong demand dynamics and continued preference for quality lots in the market," Dinesh Bihani said.

GTAC remains a vital node in India's tea trade ecosystem, supporting producers, buyers, and traders through a transparent and efficient auction platform with promising crop trends and sustained buyer demand, GTAC expects to handle increased tea volumes in the upcoming months.

The Centre is well-positioned to continue strengthening its role as a key tea trading hub both nationally and globally.

- ANI

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Reader Comments

P
Priya S
Interesting to see orthodox teas doubling their sales. This premium segment growth indicates changing global tastes. Maybe time for more Indian brands to focus on specialty teas rather than just bulk CTC.
R
Rohit P
While the numbers look good, I'm concerned about the price decline in CTC category. Farmers already struggle with rising input costs. Auction center should ensure fair prices reach the actual producers.
S
Sarah B
As someone who imports Indian tea to Canada, I can confirm the growing demand for Assam orthodox varieties. The quality has improved remarkably in recent years. Keep it up!
K
Kavya N
Proud moment for Northeast India! But we need better infrastructure now - roads, warehouses and digital platforms to maintain this growth trajectory. Government should support GTAC more.
M
Michael C
The transparency of Indian tea auctions is impressive compared to other origins. This data shows why GTAC is becoming preferred platform for international buyers. More power to you!

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