How GST 2.0 and Festive Cheer Fueled a Retail Credit Boom in India

Retail credit demand in India got a major boost last quarter thanks to GST reforms and festive season optimism. Loans for vehicles and consumer durables saw particularly strong growth, with daily demand for durables skyrocketing. Interestingly, most of this credit activity is coming from semi-urban and rural areas, not the big cities. While the overall picture is positive, lenders are keeping a close eye on some early warning signs in specific loan types.

Key Points: GST Rationalisation and Festive Demand Boost Retail Credit Growth

  • Retail credit health improved as the Credit Market Indicator rose to 99 in Q3 FY25
  • Vehicle and consumer durable loans saw explosive year-on-year demand growth
  • Semi-urban and rural regions led credit supply, capturing 61% of the total
  • New-to-credit and younger borrowers under 35 are driving significant credit expansion
  • Early signs of stress emerged in micro-loans against property and small housing loans
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GST rationalisation, festive demand lift retail credit growth in Q3 FY25: Report

TransUnion CIBIL report shows retail credit demand surged in Q3 FY25, driven by GST 2.0 reforms and strong pre-festive consumer sentiment across vehicle and durable loans.

"GST 2.0 was a much-needed step to stimulate economic growth, and its positive impact is evident in the improvement of consumer sentiment. - Bhavesh Jain, TransUnion CIBIL"

New Delhi, December 15

The retail credit demand in India strengthened during the July-September 2025 quarter, supported by Goods and Services Tax (GST) rationalisation and improved consumer sentiment ahead of the festive season, according to TransUnion CIBIL's latest Credit Market Report.

The Credit Market Indicator (CMI), a composite measure of credit market health, rose to 99 in the September 2025 quarter from 98 in the preceding quarter, reflecting improved demand, supply conditions and stable asset quality. The uptick followed the GST rationalisation introduced in September 2025, commonly referred to as GST 2.0, which enhanced affordability across key consumer segments.

Vehicle finance, particularly two-wheeler and auto loans, along with consumer durable loans, recorded strong year-on-year growth in the pre-festive period. The CMI for credit demand increased to 95 in the quarter ended September 2025, up from 93 a year earlier.

TransUnion CIBIL's analysis showed a sharper festive season impact compared with the previous year. Daily average demand for consumer durable loans surged to an indexed level of 189 in 2025 from 128 in 2024. Two-wheeler loan demand rose to 272 from 249, while auto loan demand increased to 133 from 115 over the same period.

Credit supply also improved, with the CMI for supply rising to 97 in the September 2025 quarter from 91 a year earlier. Growth was led by secured lending products such as home loans, auto loans, consumer durable loans and gold loans. Semi-urban and rural regions continued to outperform metro and urban areas, accounting for 61% of total credit supply during the quarter.

New-to-credit borrowers and younger consumers played a growing role in credit expansion. The year-on-year growth rate of new-to-credit consumers rose by 5% during the quarter, reversing a decline seen last year. Borrowers under the age of 35 recorded a 12% year-on-year growth, with participation particularly strong in semi-urban and rural markets.

"GST 2.0 was a much-needed step to stimulate economic growth, and its positive impact is evident in the improvement of consumer sentiment and the upward trend in credit demand," said Bhavesh Jain, Managing Director and Chief Executive Officer of TransUnion CIBIL. He added that lenders must balance growth with responsible lending practices to ensure long-term sustainability.

Overall asset quality remained stable, with the CMI for performance rising to 105 in the September 2025 quarter from 100 a year earlier. However, early signs of stress emerged in select segments. Delinquencies increased in micro-loans against property and small-ticket housing loans, indicating the need for closer monitoring of these portfolios.

"While overall asset quality remains stable, recent trends indicate emerging stress in specific loan segments," Jain said, noting that proactive risk assessment and borrower engagement would be critical to maintaining portfolio health.

- ANI

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Reader Comments

A
Arjun K
While the growth numbers are impressive, we must be cautious. The report itself mentions stress in micro-loans and small housing loans. Easy credit is good, but over-leveraging can hurt families, especially in rural markets. Lenders need to be very responsible.
R
Rohit P
Two-wheeler loan demand at 272! No surprise there. Every young person in my tier-2 city wants their own bike now. GST reduction on vehicles must have helped. Hope the banks keep the interest rates in check.
S
Sarah B
Interesting data. The 12% growth in borrowers under 35 is significant. It shows a shift in mindset among younger Indians towards using credit for aspirational purchases. The key will be financial literacy to go along with this access.
V
Vikram M
Good to see semi-urban and rural regions leading with 61% of credit supply. Real economic growth happens when it reaches the heartland, not just metros. Festive season always gives a boost, but hope this momentum continues.
K
Karthik V
The surge in consumer durable loans (189 from 128!) is exactly what the economy needed. People are finally spending on upgrades. Makes sense after GST rationalisation. More purchasing power in the hands of the common man. 👏

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