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Daniel Ricciardo has announced his next career move after leaving Formula 1. The popular driver is joining Ford Racing as a global ambassador. He will specifically focus on promoting the Ford Raptor brand and its associated lifestyle. Ricciardo expressed great excitement about this new chapter and Ford's future racing projects.

Key Points: Daniel Ricciardo Joins Ford Racing as Global Ambassador After F1

  • Ricciardo lost his F1 seat after the 2024 Singapore Grand Prix
  • He will focus on the Ford Raptor brand and lifestyle
  • The 8-time Grand Prix winner scored over 1300 career points
  • He expressed excitement for Ford projects from F1 to Dakar
2 min read

Formula 1: Daniel Ricciardo named global ambassador for Ford racing

Former F1 star Daniel Ricciardo becomes a Global Ford Racing Ambassador, focusing on the Raptor brand after stepping away from the grid in 2024.

"While my racing days are behind me, my love for anything with wheels will always remain high - Daniel Ricciardo"

London, Sep 5

Former Formula 1 star Daniel Ricciardo has revealed his next career move, joining Ford Racing as a global ambassador after stepping away from the grid last season. Ricciardo, an eight-time Grand Prix winner, had kept a low profile since losing his F1 seat after the 2024 Singapore Grand Prix. He recently admitted he was on “a bit of self-exploration” while “trying to figure out who I am” beyond racing.

On Friday, the 35-year-old confirmed his new role with Ford Racing – the high-performance division of the Ford Motor Company – through social media, posting a slick video alongside a short message: “Kicking back but always seeking the thrill. Nothing does it better than a Ford Raptor. Proud to be the newest ambassador of Ford Racing.”

In a blog post on the Ford Racing website, Ricciardo elaborated on the collaboration. “While my racing days are behind me, my love for anything with wheels will always remain high, and for that I am proud to be partnering with Ford to become a Global Ford Racing Ambassador,” he wrote.

He explained that his work would focus on one of Ford’s most popular performance brands. “I am going to be working closely with the Ford Racing team and specifically focus on the amazing Raptor brand and lifestyle that Raptor has become for many of Ford's customers.”

Ricciardo also expressed enthusiasm for what lies ahead: “I couldn’t be more excited for all the amazing drives ahead with Ford and for all the incredible projects Ford Racing has in its pipeline. From F1 to Dakar and from Le Mans to Bathurst, few companies have been at this for as long as you guys have. From what I have seen, we have an incredible future ahead, and I am so proud to be joining the team.”

Across a career spanning 257 F1 starts, Ricciardo built a reputation as one of the sport’s most charismatic figures. He recorded three pole positions, eight victories, 32 podiums, and scored more than 1,300 points while representing HRT, Toro Rosso (later AlphaTauri/RB), Red Bull, Renault, and McLaren.

- IANS

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Reader Comments

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Sarah B
As an F1 fan from Mumbai, I'll miss seeing him race but this is a perfect fit. His personality matches Ford's rugged image. Maybe we'll finally get proper Raptors in India now? The current Ford lineup here needs more excitement.
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Arjun K
Respect for Ricciardo taking time for self-exploration. In our Indian culture we often don't appreciate taking breaks, but it's so important. Glad he found a new path that keeps him connected to racing. Ford made a great choice!
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Priya S
While I'm happy for him, part of me wishes he'd gotten one more season in F1. He still had so much to offer. But ambassador role suits his cheerful personality perfectly. Hope he visits India for some Ford events! 🇮🇳
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Michael C
Smart move by Ford. Ricciardo has that rare combination of racing credibility and marketability. In India where Ford is trying to regain market share, having a global ambassador like him could really help brand perception.
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Nikhil C
️ 8 wins and 32 podiums - what a career! Deserves this ambassador role. Though I wonder if Ford will actually bring the performance models he's promoting to India. We mostly get the EcoSport and Endeavour here.

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