Govt Launches 15,000 AI Skill Scholarships for Creative Sector, Enrolment Open

The Indian government has launched a national AI skilling initiative offering 15,000 scholarships for the creative sector. The program is a collaboration between the Ministry of Information & Broadcasting, Indian Institute of Creative Technologies, Google, and YouTube. It features a two-phase curriculum covering online foundation training and hybrid specialization in generative AI and responsible practices. The initiative aims to equip professionals with industry-relevant AI skills for media, entertainment, animation, and digital storytelling.

Key Points: 15,000 AI Skill Scholarships Announced for Creative Sector

  • 15,000 scholarships for AI skilling in creative sector
  • Two-phase curriculum with online and hybrid training
  • Partnership with Google, YouTube, and IICT
  • Focus on generative AI, storytelling, and responsible AI practices
2 min read

Govt launches 15,000 AI skill scholarships for creative sector, enrolment open

Government launches 15,000 AI skill scholarships for media, entertainment, animation, and gaming sectors. Enrolment open for all interested candidates.

"Interested candidates are encouraged to take advantage of this initiative and acquire AI skills that will enhance their careers in creative fields. - Ministry of Information & Broadcasting"

New Delhi, May 4

The government announced a national AI skilling initiative offering 15,000 scholarships for skilling emerging talent in media, entertainment, animation, gaming and digital storytelling, an official statement on Monday.

The Ministry of Information & Broadcasting (MIB), in collaboration with the Indian Institute of Creative Technologies (IICT) is launching the initiative developed in partnership with Google and YouTube, the statement said, adding that the enrolment is open for interested individuals.

The program will deliver a two‑phase curriculum combining online foundation training and hybrid specialisation to equip participants with industry‑relevant AI skills.

The foundation phase will provide scholarships for Google Career Certificates and Google Cloud's Generative AI learning paths, comprising about 33 hours of online training in generative AI fundamentals, prompting techniques and responsible AI practices.

"Interested candidates are encouraged to take advantage of this initiative and acquire AI skills that will enhance their careers in creative fields," the statement said.

Participants who complete the foundation stage will move to a hybrid specialisation phase focused on practical application.

The specialisation phase will include project‑based learning in storytelling, creative production, and the use of advanced AI tools.

The curriculum, co-developed by IICT and YouTube, also incorporates platform best practices to enhance content reach and engagement. Learners will gain exposure to tools and platforms through guided modules.

Phase 1 is designed to build core AI literacy at scale and 15,000 participants will receive scholarships for Google Career Certificates and Google Cloud's Gen AI learning paths. Google's Career Certificates program offers professional training designed by Google and the opportunity to connect with top employers, democratising access to foundational AI concepts and responsible practices, the report noted.

Selected participants will undergo approximately 33 hours of online training covering generative AI fundamentals, prompting techniques, and responsible AI practices.

By combining technical proficiency with creative application, the initiative aims to build a skilled talent pool capable of driving innovation across India's rapidly evolving media and digital landscape.

CEO, IICT, Dr. Vishwas Deoskar said that this initiative aims to address a clear national requirement preparing creative professionals for practical, real-world application of AI across content creation, production, and distribution.

- IANS

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Reader Comments

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Priya S
15,000 scholarships sounds impressive, but I wonder how many will actually complete the course. The hybrid model is a good idea, but the practical application phase needs to be robust. Also, 33 hours is quite basic for AI skills. Let's see how it plays out.
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James A
This is a great step, but I hope they also focus on ethical AI use and data privacy. With generative AI, there's a risk of misuse in media. Also, the partnership with YouTube is smart, but we need to ensure Indian creators get equal visibility.
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Vikram M
I'm an animation professional from Mumbai, and this is exactly what we need. The industry is changing fast, and traditional colleges are not keeping up. The Google certificates add credibility. Just hope the application process is simple enough for regional language speakers.
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Sarah B
I appreciate the initiative, but 15,000 scholarships for a country of our size feels like a drop in the ocean. Also, the focus on media and entertainment might leave out other creative fields like architecture or fashion. But it's a start, I guess.

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