Key Points

India's gold jewellery demand could see a significant boost from festive season buying and GST reforms. Despite gold prices hitting record highs above Rs 109,000 per 10 grams, cultural demand remains strong. The report notes that India and China together drive over 50% of global jewellery demand. However, price sensitivity might limit the full recovery potential as gold continues its upward trend.

Key Points: Festive Demand GST Reforms Boost India Gold Jewellery Buying

  • India and China together account for over 50% of global gold jewellery demand
  • Gold reached record highs above USD 3,700 per ounce in recent trading
  • Price elasticity may cap demand recovery despite festive season boost
  • Silver demand strengthened by industrial use in AI and semiconductor sectors
2 min read

Festive demand, GST reforms could boost India's gold jewellery demand: Report

Festive season and GST reforms may drive India's gold jewellery demand despite record high prices, with India and China accounting for over 50% of global demand.

"We expect gold would likely to move upside going ahead from the current level and remain cautiously optimistic - Mirae Asset Report"

New Delhi, September 17

Festive season, cultural demand, and GST reforms could boost gold jewellery buying in India even as the yellow metal rates are at record highs, Mirae Asset Mutual Fund has said in a report.

In terms of jewellery demand, India and China serve as catalysts -- together, they account for over 50 per cent of demand, as per the report.

Recovery in consumer spending and stimulus may revive urban jewellery purchases in China, too.

But there is a caveat to that that has been said in the report. With gold above USD 3,500-3,600 per ounce, price elasticity may cap demand recovery for the yellow metal, Mirae Asset Mutual Fund has asserted.

"We expect gold would likely to move upside going ahead from the current level and remain cautiously optimistic with caveats triggering in corrections," the report read.

Gold, internationally, continued its stellar run in August 2025, closing the month at USD 3,429 per ounce, marking a 3.9 per cent monthly gain, and taking its year-to-date rise to above 31 per cent, according to the World Gold Council's latest commentary.

The yellow metal is now hovering at a record high of just above USD 3,700 per ounce, market data showed. The gold rally was observed in August due to a weak US dollar, strong inflows into gold-backed ETFs, and persistent geopolitical tensions, WGC had noted.

Prices on the Multi-Commodity Exchange of India (MCX) are currently around Rs 109,000 per 10 grams, and an impressive jump since the start of the year 2025. India's market performance outpaced that of many peers, reflecting robust investment demand and a steady domestic appetite at high price levels.

For silver, which has broken above the USD 30 per ounce mark in 2024 and has since held momentum, the report said, "Trend structure remains constructive; pullbacks into support zones offer tactical entry opportunities."

Industrial use represents nearly 60 per cent of total silver demand.

Silver is essential in semiconductor fabrication, 5G, IoT, and AI data centres, with some estimates suggesting potentially higher usage in AI servers.

"Emerging applications in battery technologies (silver-zinc, silver-ion) and energy storage reinforce long-term demand," the report read.

- ANI

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Reader Comments

R
Rohit P
₹1,09,000 for 10 grams is insane! But Indian families will still purchase gold during festivals - it's emotional and financial security combined.
A
Arjun K
Good to see silver getting attention too. With AI and semiconductor demand, it might be a smarter investment than gold at these levels.
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Sarah B
While the report is optimistic, I hope the government ensures these high prices don't lead to increased smuggling or counterfeit jewellery in the market.
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Vikram M
My sister's wedding is in November - gold prices are making our budget go crazy! But can't imagine Indian weddings without gold jewellery 🪙
M
Michael C
Interesting how India and China drive 50% of global demand. The cultural significance of gold in both countries is truly remarkable from an economic perspective.
K
Kavya N
Even with high prices, gold buying continues because it's not just about investment - it's about traditions, festivals, and passing wealth to next generation 👑

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