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Key Points

DLF has reported its highest-ever annual sales booking of Rs 21,223 crore in 2024-25, marking a 44% jump from the previous year. The surge was led by strong demand for premium projects like The Dahlias and Privana West. The company exceeded its annual guidance of Rs 17,000 crore, with Gurgaon emerging as a key investment destination. DLF plans new launches in Privana and Mumbai in the coming financial year.

Key Points: DLF Hits Record Rs 21,223 Crore Sales in 2024-25 on Luxury Housing Boom

  • DLF sales surge 44% YoY to Rs 21,223 crore
  • The Dahlias contributes Rs 13,744 crore in bookings
  • Privana West sells out quickly, adding Rs 5,600 crore
  • Gurgaon emerges as prime real estate investment hub
2 min read

DLF records highest ever sales booking in 2024-25 over premium housing boom

DLF achieves highest-ever sales of Rs 21,223 crore in FY25, driven by strong demand for premium projects like The Dahlias and Privana West.

"Our latest super-luxury offering - The Dahlias, received encouraging demand and generated Rs 13,744 crore in new sales bookings. – DLF"

New Delhi, May 20

Real estate major DLF on Tuesday announced it has recorded the highest ever sales booking in the just-concluded financial year 2024-25.

It recorded booking worth Rs 21,223 crore in 2024-25, with Rs 2,035 crore in the January-March 2025 quarter.

According to a statement from DLF, the consolidated sales booking in 2024-25 increased by 44 per cent year-on-year compared to that of Rs 14,778 crore in 2023-24.

This massive boost, according to DLF, was primarily fueled by sales booking of DLF's latest super luxury offering, The Dahlias and their exceptional sell-out response of DLF Privana West in May 2024.

DLF said it had also surpassed its annual guidance of Rs 17,000 crore.

"Our latest super-luxury offering - The Dahlias, received encouraging demand and generated Rs 13,744 crore in new sales bookings during the fiscal. The humbling response to our latest offering underscores our brand's strength and our commitment to customer centricity," DLF said.

"This has resulted in the monetisation of approximately 39 per cent of the estimated total sales potential of this project within the first year of its launch. We also launched the next phase of our luxury project - DLF Privana West, which garnered strong interest and witnessed complete sell-out within a few days of the soft launch, clocking approximately Rs 5,600 crore of new sales bookings," DLF added.

On an analyst call today, Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Homes, said, "...there is a sizeable demand for both the products, both here in Privana and in Mumbai, both from the micro-geographies, rest of the countries, as well as the NRIs. " He further highlighted that, "Presently, the two Privanas that were sold last year are trading at a premium of Rs 2,500 to Rs 4,000 psf at present."

On housing demand in 2024-25, Ohri said, "Housing demand for good houses in continuously there and Gurgaon today has become a very solid investment option too" He owed the growing demand in Gurugram to the cyber city, along with the major workforce."

On the timeline of the upcoming launch, Ohri said the launch of upcoming phase of Privana is expected in the first quarter of 2025-26 and the Mumbai project in the second half of this financial year.

- ANI

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Reader Comments

R
Rahul K.
DLF's success shows how India's luxury real estate market is booming! 🏙️ But I wonder - are these properties only for the ultra-rich? What about affordable housing for middle-class families? The gap seems to be widening.
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Priya M.
Gurgaon has truly transformed into a world-class city! DLF's projects are setting new benchmarks in luxury living. My cousin invested in Privana last year and the property value has already appreciated by 15%. Smart investment indeed!
A
Arjun S.
While DLF's numbers are impressive, I'm concerned about the environmental impact of these massive projects. Gurgaon already faces water scarcity issues. Are sustainable practices being followed in these luxury developments?
S
Sunita P.
The NRI demand mentioned in the article is interesting. Many of my relatives abroad are looking to invest in Indian real estate as a hedge against global uncertainty. DLF seems to have tapped this market perfectly.
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Vikram J.
Complete sell-out in days? Either the properties are really that good or there's some serious black money involved. The government should track these high-value transactions more closely to prevent money laundering.
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Neha R.
As someone working in Gurgaon's Cyber City, I can confirm the demand is real. But the traffic situation is becoming unbearable. Hope DLF and other developers contribute to better urban planning and infrastructure development too.

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