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Key Points

Delnaaz Irani discusses how the rise of OTT platforms has transformed TV viewership habits. She explains that while content quality remains high, audience loyalty is now scattered due to endless choices. The actress reflects on her memorable stint in Akbar Birbal and her love for stage comedy. Irani emphasizes that success today depends as much on timing as it does on quality.

Key Points: Delnaaz Irani on OTT Shifting TV Audience Loyalty Trends

  • OTT boom has fragmented TV audience loyalty
  • Irani says content quality remains strong despite shorter show lifespans
  • Compares today’s media landscape to limited-channel 90s era
  • Reflects on her iconic role in Akbar Birbal
3 min read

Delnaaz Irani explains why audience loyalty has shifted in today's TV landscape

Actress Delnaaz Irani explains how OTT platforms and content abundance have changed TV viewership dynamics and TRP patterns.

"The TRP game has shifted. It’s not about quality alone—luck and timing play a big role. – Delnaaz Irani"

Mumbai, June 24

Actress Delnaaz Irani opened up about the evolving nature of the small screen and why audience loyalty isn't what it used to be.

Speaking to IANS, she shared valuable insights into how the rise of OTT platforms, changing viewing habits, and the abundance of content have transformed the way audiences engage with television today. Irani, known for her extensive body of work on television, spoke about how the industry has evolved over the years. Addressing the common perception that TV shows no longer enjoy the long runs they once did, the actress maintained that the quality of content hasn't necessarily declined.

She emphasized that each show has its own journey and that content creators are still putting in dedicated effort to bring meaningful stories to viewers. However, she acknowledged that the media landscape has undergone a massive transformation. Comparing it to the ‘90s and early 2000s, Delnaaz pointed out that the television industry back then operated with fewer channels and limited platforms.

“Every show has its own journey. Content creators are working hard, and good content is still being made. But the media landscape has changed drastically. Back in the '90s and early 2000s, we didn’t have this many channels or platforms. Today, OTT has taken over in a big way. There’s so much variety that audience loyalty is scattered. The TRP game has shifted. It’s not about quality alone—luck and timing play a big role.”

Delnaaz Irani also reflected on her experience with the beloved historical comedy "Akbar Birbal." She called it one of the most special projects of her career, having been part of the popular TV series for nearly three years. The Kal Ho Naa Ho actress expressed a deep sense of pride in revisiting the same role for the stage version, calling it a full-circle moment.

Speaking about the challenges of live comedy, Delnaaz shared that the stage has always been home for her. With her acting roots grounded in theatre, she finds performing comedy in front of a live audience not just effortless but immensely enjoyable. “Comedy has always come naturally to me. I started my journey from the stage; that's where my acting roots are. The stage was my school, my training ground. So, for me, doing comedy on stage doesn’t feel like work—it feels like play, like I’m just having fun.”

- IANS

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Reader Comments

R
Rahul K.
Delnaaz makes valid points! Remember when entire families would gather for Kyunki Saas Bhi Kabhi Bahu Thi? Now everyone's glued to their phones watching different shows. OTT has changed the game completely. But I still miss those shared TV moments with family 😊
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Priya M.
As someone who grew up watching Delnaaz in Akbar Birbal, I completely agree! The charm of waiting weekly for your favorite show is gone. Now we binge-watch and forget. But I must say - her comedy timing is still unmatched. More power to her!
S
Sanjay T.
While I respect her views, I feel Indian TV content quality HAS declined. Same old saas-bahu dramas with over-the-top acting. OTT shows are far better written. Maybe if TV producers innovate, audiences will return. Just my two cents!
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Ananya R.
Akbar Birbal was pure gold! 🎭 Today's kids won't understand how we used to rush home from school to catch these shows. Delnaaz is right - too many options now. But I'm glad she's keeping theatre alive. We need more artists like her!
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Vikram J.
Interesting perspective! The TRP system needs an overhaul. Good shows get cancelled while regressive ones continue for years. Maybe OTT's success will force TV channels to up their game. Also, more power to artists who can do both TV and theatre like Delnaaz!
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Neha P.
As a working mom, I prefer OTT - can watch when I have time. But I do miss the community feeling of TV shows. Maybe channels should focus on limited series with good stories instead of dragging shows for years. Delnaaz's journey is inspiring though!

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