Deep understanding of consumer behavior and AI key to growth: Zupee founder

Speaking to ANI, Malhi said, "A deep understanding of consumer behaviour, as well as building a strong data science and AI team, can help us leverage our data better."Highlighting the collaborative effort is needed to build a fair and safe ecosystem, he said, " Zupee as one of the leaders in this space has a responsibility of shaping it and building a fair and safe and as well as a responsible ecosystem, which means working with our federation, working with government in shaping the regulation in such a way that we are able to drive that fine balance."

Regarding the company's performance, Malhi stated that the company has performed strongly.

"We crossed the 1000 crore revenue mark in FY 24, and we were able to do that with strong underlying unit economics and profitability, while our profit was also above 100 crore. We are very proud of that achievement, and we want to continue building on it. Around 60 per cent of our number of consumers who have tried our product have also increased over the last year," he said.

Zupee, India's leading skill-based gaming platform, announced its financial results for the fiscal year ending March 31, 2024, posting Rs 1,123 crore in net revenue.

The company also reported a net profit of Rs 146 crore, marking its first annual profitability since inception, corroborating strong business fundamentals and sustainable growth.

FY24 marked a period of strong, broad-based growth for Zupee, with a 60 per cent increase in its registered user base. Having consolidated its leadership in traditional North Indian markets, the company expanded its presence across India, successfully entering new regions and attracting a wider, more diverse user demographic.