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Key Points

The DAY-NRLM convened industry leaders to streamline business opportunities for SHG women. Officials stressed professional poverty alleviation through digital integration and market access. Private players proposed branding and quality assurance for rural products. The session aligned with Viksit Bharat’s 2047 vision for grassroots economic growth.

Key Points: DAY-NRLM Brainstorms Ease of Business for SHG Women Entrepreneurs

  • Experts push for digital literacy & e-commerce for SHG products
  • Private partnerships urged for market linkages
  • Unified national brand proposed for rural enterprises
  • Quality protocols tailored for SHG scalability
3 min read

DAY-NRLM hosts brainstorming session on ease of doing business for SHG members

Ministry of Rural Development hosts experts to boost SHG entrepreneurship with market linkages, digital tools, and private partnerships.

"Poverty should not be addressed poorly, but professionally – TK Anil Kumar, MoRD"

New Delhi, June 24

In a step toward scaling up Rural enterprises led by Lakhpati Didis and other grassroots entrepreneurs, the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) organized a 360-degree brainstorming session in New Delhi on Tuesday.

The consultation brought together experts from public and private sectors to deliberate on challenges, opportunities, and actionable strategies to enhance the ease of doing business for Self-Help Group (SHG) members, according to an official release from the Ministry of Rural Development.

Inaugurating the session, TK Anil Kumar, Additional Secretary, Ministry of Rural Development (MoRD), lauded DAY-NRLM for demonstrating that poverty should not be addressed poorly, but professionally.

He emphasized the need to broaden the entrepreneurial landscape by including not only women, but also young farmers and rural youth in the mission's vision.

Hena Usman, Joint Secretary (Entrepreneurship), Ministry of Skill Development & Entrepreneurship (MSDE), highlighted the scope for stronger convergence between MSDE and DAY-NRLM. She stressed the importance of enabling SHG members to become media- and marketing-savvy for greater visibility and success.

Swati Sharma, Joint Secretary, MoRD, underscored that SHG members are not just producers, but also innovators. To empower them for dynamic markets, she advocated equipping collectives with advanced skills and integrating them into global value chains- an approach aligned with the vision of Viksit Bharat till 2047.

This followed by the interactive session opened by Molishree, Director, MoRD, with an overview of the DAY-NRLM journey, and the concept of Self-Help Group. Raman Wadhwa, Deputy Director, MoRD, highlighted key initiatives driving entrepreneurship under the Mission.

Representatives from India Post, Reliance Foundation, BMGF, Flipkart, Cremica, GT, NIFT, Big Brand Theory, Fab India, Rangsutra, Transform Rural India (TRI), Women on Wings, DeHaat, JayKay Enterprises, Shahi Exports, Minerva, ITC limited along with other Industry experts shared practical ideas on various aspects, including:

Building a unified national brand for SHG products, tailored for urban and export markets, and custodian of SARAS. Quality assurance of the SHG products without putting extra pressure on SHG members.

Leverage digital platforms for marketing, e-commerce, traceability, and CRM systems, while offering digital literacy and infrastructure support.Deepening private partnerships focused on co-creation, digital integration, and sustained market linkages.

The session also highlighted the need for standardized yet SHG-friendly quality protocols, and leveraging digital platforms for marketing, traceability, and capacity building. Concluding the discussions, T. K. Anil Kumar thanked all dignitaries for their thought leadership and reaffirmed that DAY-NRLM will act upon the actionable insights shared during the session.

- ANI

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Reader Comments

P
Priya K.
This is such a positive initiative! My mother-in-law runs an SHG in Rajasthan and they struggle with marketing their handicrafts. The idea of a unified national brand is brilliant - it will give rural products the recognition they deserve. Hope to see quick implementation! 🙏
R
Rahul S.
Good to see private sector participation. But will these corporates actually help SHGs or just exploit them for cheap products? The government must ensure fair pricing and profit sharing. Also, digital literacy programs should reach the most remote villages, not just towns.
A
Anjali M.
As someone who buys from SHGs regularly, quality consistency is a real issue. Some products are excellent while others need improvement. The quality assurance plan is much needed, but training should be practical - not just theoretical workshops. More power to our Lakhpati Didis! 💪
V
Vikram P.
The focus on youth inclusion is crucial. In my village, young people migrate to cities because they don't see opportunities. If SHGs can engage them with modern skills and tech, we can reverse this trend. Hope the implementation matches the vision.
S
Sunita R.
Excellent initiative but execution is key! Many such programs lose steam after initial hype. Regular monitoring needed. Also, why only discuss in Delhi? Should have regional consultations too - grassroots voices matter most. #RealChange
K
Karthik N.
The e-commerce integration is a game-changer! But Flipkart/Amazon commissions are too high for small SHGs. Government should create a dedicated platform with lower fees. Also, logistics support in rural areas is crucial - India Post partnership is a smart move.

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