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Bhuvan Bam: How Technology Made Bollywood Accessible to All

Bhuvan Bam highlights how technology and digital platforms have dismantled Bollywood's once-exclusive barriers, making it more accessible. He notes that audiences now actively participate in a project's journey from the start, shifting from passive viewing to engagement. This change has encouraged creators to be more honest and adaptable across formats, from short-form content to films. Bam's own career, from viral music videos to OTT series like "Taaza Khabar," reflects this evolving landscape.

Key Points: Bhuvan Bam on Tech Breaking Bollywood Barriers

  • Digital platforms democratized Bollywood
  • Audiences now participate actively
  • Creators are pushed to be fearless
  • Content consumption spans screens and formats
2 min read

Bhuvan Bam on first quarter of 21st century: Bollywood earlier felt distant

Bhuvan Bam discusses how digital access transformed Bollywood from distant to participatory, reshaping entertainment in the 21st century.

"For me, the biggest shift is access. Bollywood earlier felt distant and almost closed off. - Bhuvan Bam"

Mumbai, Dec 27

Actor-creator Bhuvan Bam believes the most defining change in the first quarter of the 21st century has been access.

Talking about the evolving entertainment landscape, Bhuvan said that Bollywood once felt distant and largely inaccessible, but technology has broken those barriers.

"For me, the biggest shift is access. Bollywood earlier felt distant and almost closed off. Today, audiences are part of the journey right from the start. Technology and digital platforms have completely changed how stories are found, shared, and talked about," Bhuvan told IANS.

Today, audiences are no longer just viewers, they become part of a project's journey from its very beginning, feels Bhuvan.

He added: "What surprised me most is how adaptable audiences are. They move easily between a phone screen and a theatre, between short-form content and full-length films. Engagement isn't passive anymore."

"People participate, react, and respond, and that's pushed creators to be more honest and more fearless."

Bhuvan first released a music video of a song named "Teri Meri Kahani" which was sung by him in 2016. This was followed by other music videos of songs sung by him such as "Sang Hoon Tere", "Safar", "Rahguzaar", "Bas Mein", "Ajnabee" and "Heer Ranjha". He also appeared in a short film, Plus Minus, along with Divya Dutta.

He began a new digital series in 2018 on YouTube called Titu Talks, where he plays one of his characters named Titu Mama who interviews his guests in a funny manner. The first episode featured Shah Rukh Khan as the first guest.

In 2021 released the web series Dhindora on YouTube, with eight episodes. For that web series, he sang two songs namely "Saazish" and "Bann Gayi Zindagi". In 2023, he made his OTT debut with Taaza Khabar and Rafta Rafta.

Bhuvan will next be seen in The Revolutionaries, a period drama web series directed by Nikkhil Advani. The series is based on the non-fiction book Revolutionaries: The Other Story Of How India Won Its Freedom by Sanjeev Sanyal,and tells the stories of the lives of young Indian freedom fighters who believed armed resistance was essential to ending British colonial rule.

- IANS

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Reader Comments

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Priya S
Absolutely true. My parents used to wait for months for a film to come to our local theatre. Now my little brother is making edits of movie scenes on his phone. The power has truly shifted to the audience. We're not just consuming, we're creating the conversation. Great insight!
R
Rohit P
While I agree with the access part, I feel we've lost something. The magic of waiting for a Friday release, the collective experience in a single-screen theatre... it's not the same. Now everything is fragmented. Just a different perspective 🤔
S
Sarah B
As someone who moved to India for work, this resonates. Digital platforms made it so easy to understand Bollywood's culture and humor. Shows like 'Taaza Khabar' have a global appeal while being deeply local. Bhuvan represents this new, accessible face of Indian entertainment perfectly.
K
Karthik V
"They move easily between a phone screen and a theatre" - This is so true! One minute I'm watching a 60-second reel, the next I'm planning a theatre trip for a big film. Our attention spans are trained differently now. Excited for his new series on freedom fighters! Jai Hind!
M
Michael C
Interesting take. The democratization of content creation is a global phenomenon, but seeing it through the lens of Bollywood's historically star-driven, exclusive system is unique. Bhuvan's point about creators being pushed to be more honest is key – the audience can spot fakeness instantly online.

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