Key Points

The BCCI has terminated its jersey sponsorship deal with Dream11 due to new legislation banning online money gaming. Secretary Devajit Saikia confirmed the contract was cut short by six months despite originally running until March 2026. The board has now launched an RFP process seeking a new sponsor for a 2.5-3 year tenure to cover their needs through 2027. This move comes after Parliament passed the Online Gaming Bill which promotes e-sports while prohibiting financial transactions in online money games.

Key Points: BCCI Devajit Saikia Reveals Dream11 Jersey Sponsorship Termination

  • Dream11 contract terminated six months early due to Online Gaming Bill
  • New sponsorship deal will cover BCCI needs until 2027
  • RFP process launched for 2.5-3 year sponsorship term
  • Bill aims to promote e-sports while banning online money gaming
3 min read

BCCI's Devajit Saikia opens up on parting ways with Dream 11 as Jersey sponsors

BCCI secretary explains contract termination with Dream11 due to new Online Gaming Bill. Team India seeks new sponsor for 2.5-3 year tenure through RFP process.

"Because of the new law which has come into place, we have to abruptly cut their contract period - Devajit Saikia, BCCI Secretary"

Guwahati, September 6

The Board of Control for Cricket in India (BCCI) secretary Devajit Saikia opened up and revealed the reason behind terminating the contract with Dream 11, who were Team India's jersey sponsors.

Earlier in August, fantasy sports platform Dream11 parted ways with the Indian cricket team as its lead sponsor, following the Online Gaming Bill being passed in the Parliament last week. Saikia confirmed the development, citing the Online Gaming Bill as the reason.

In 2023, the BCCI announced a deal with Dream11 as the lead sponsor for Team India. Dream11 replaced Byju's, whose contract ended in March that year, and had signed the agreement with BCCI for a period of three years.

Expressing his views on termination with Dream 11, the BCCI secretary told ANI, "As the team's sponsorship is concerned, regarding the jersey of the Indian team, we had the contract till March 2026. So with Dream 11, we had a three-year contract, which was going to be over by March 2026. But because of the new law, which has come into place, we have to abruptly cut their contract period. They are no longer part of the BCCI's team sponsorship deal. We have six months left with them, and thereafter, we have another two to three years tenure."

"In that view of the matter, we have floated an RFP requesting all the bidders to participate for a contract period of two and a half to three years. That will take care of our BCCI's engagement till 2027. This is a tenure which will be beyond March 2026, so there is appreciation in every aspect. That's why we are hiking the amount by a little bit, and I don't think that will create any problem so far as getting a new sponsor," he added.

The Promotion and Regulation of Online Gaming Bill aims to promote E-sports and online social games, while outlawing online money gaming. The Bill was passed in the Lok Sabha on Wednesday and in the Rajya Sabha the next day.

The Bill was brought in to encourage e-sports and online social games while prohibiting harmful online money gaming services, advertisements, and financial transactions related to them. The Bill seeks to completely ban offering, operating, or facilitating online money games, irrespective of whether based on skill, chance, or both.

Through this legislation, the government aims to promote e-sports and give them legal recognition. This bill will help provide legal support to e-sports. Earlier, there was no legal backing for e-sports, sources said.

For the promotion of E-sports, which has been recognised as a legitimate form of competitive sport in India, the Ministry of Youth Affairs and Sports will establish a dedicated framework. The government will also promote online social games.

The government believes that the harms of addiction, financial losses, and even extreme consequences such as suicides associated with online money gaming can be prevented by the prohibition of such activities.

- ANI

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Reader Comments

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Priya S
But what about the financial impact? Dream11 paid huge money for sponsorship. Hope BCCI finds an equally good sponsor quickly. Cricket needs funding for grassroots development.
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Arjun K
Finally! Government taking steps against gambling platforms. Too many families have been ruined by these apps. Cricket jersey should represent positive values, not betting. 👏
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Sarah B
Interesting move. While I understand the concerns about gambling, Dream11 was operating legally until now. The sudden contract termination seems a bit harsh on the company.
Vikram M
Hope they get an Indian company as the new sponsor. Would be great to see a homegrown brand on Team India's jersey. Maybe an Indian tech company or manufacturer?
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Michael C
The timing is curious - just before World Cup season. BCCI should have planned this transition better. Hope it doesn't affect team preparations.
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Ananya R
Good move for esports recognition! Finally our gamers will get the respect they deserve. Maybe we'll see esports sponsors on cricket jerseys soon? 🎮

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