Mumbai, May 2
German luxury car manufacturer Audi India on Friday announced a price increase of up to 2 per cent across its model range, due to hike in the exchange rate and input cost.
The ex-showroom price of models will increase up to 2 per cent from May 15 onwards, said the automaker in a statement.
“We are implementing a price adjustment of up to 2 per cent due to increase in the exchange rate and input cost,†said Balbir Singh Dhillon, Head of Audi India.
“This correction is essential for Audi India and our dealer partners to ensure sustainable growth. We remain committed to minimising the impact of the price hike on our valued customers,†he added.
Audi India reported sales of 1,223 units in the first quarter of 2025, marking a 17 per cent increase compared to the same period last year. The growth was attributed to Audi's diverse product portfolio and improved supply chain stability. Popular models driving the sales included the Audi Q7 and Q8.
The company's pre-owned car business, ‘Audi Approved: plus’, also showed significant growth with a 23 per cent increase compared to Q1 2024.
Dhillon had said that the growth “underscores the confidence our customers have in brand Audi and the strength of our product portfolioâ€.
The German luxury carmaker sold 5,816 units in India in 2024. Moreover, the automaker reached the milestone of selling 100,000 units in the country.
The ‘Audi Approved: plus’ registered a strong 32 per cent growth in 2024 compared to the previous year.
With improved supplies in the second half of 2024. the volumes improved by 36 per cent in the fourth quarter compared to the previous quarter.
With 26 facilities across major hubs in India currently, the brand plans to expand this network further to meet the rising demand for pre-owned luxury cars.
—IANS
— IANS
Reader Comments
Another price hike! 😩 With the current fuel prices and now this, luxury cars are becoming even more out of reach for middle-class aspirational buyers. I was saving up for an Audi A4 but this 2% makes a big difference when you're stretching your budget.
The pre-owned market growth shows how Indians are becoming smarter about luxury purchases. Why pay full price when you can get a certified Audi with warranty at better value? Smart move by Audi to expand this segment.
While 2% seems small, it's still disappointing. The government should look at reducing import duties on luxury cars to make them more affordable. After all, these cars create jobs and contribute to the economy too.
The sales numbers show that India's luxury car market is booming despite price hikes! Clearly there's a growing segment of buyers who value German engineering and brand prestige. Maybe time to consider local manufacturing to reduce costs?
As someone who bought an Audi Q7 last year, I can say the ownership experience justifies the price. The build quality, safety features and after-sales service are top-notch. A 2% increase won't deter true luxury buyers.
Interesting that they mention exchange rates as a factor. With the rupee fluctuating so much, maybe luxury car companies should offer price protection for customers who book in advance? Just a thought 🤔
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