Force Motors' shares drop nearly 6 pc after May sales fall 15 pc
Mumbai, June 2
Shares of automotive manufacturer Force Motors Limited fell sharply on Tuesday after the company reported weak sales numbers for May 2026, with domestic sales slipping to their lowest level in 18 months.
The stock declined as much as 5.93 per cent to Rs 17,782 per share on the National Stock Exchange (NSE).
At around 1:25 pm, the scrip was trading 5.15 per cent or Rs 973 lower at Rs 17,931 apiece. The stock has now fallen for the third straight trading session.
Force Motors reported a 15.35 per cent year-on-year (YoY) decline in total sales for May 2026 at 2,614 units, compared to 3,088 units in the same month last year.
Domestic sales, which include small commercial vehicles (SCV), light commercial vehicles (LCV), utility vehicles (UV), and sports utility vehicles (SUV), fell 14.72 per cent to 2,560 units from 3,002 units in May 2025.
Export volumes also witnessed a steep decline of 37.21 per cent YoY to 54 units during the month under review.
The weak monthly sales performance weighed heavily on investor sentiment, dragging the stock lower.
Force Motors shares have declined around 10 per cent over the past week and more than 10 per cent in the last one month. On a year-to-date basis, the stock is down 14.43 per cent.
The sales data comes weeks after the company reported a sharp fall in profitability for the March quarter of FY26.
Force Motors posted a 36.30 per cent decline in standalone profit after tax (PAT) at Rs 273.67 crore in Q4 FY26, compared to Rs 429.64 crore in the corresponding period last year.
However, the company's revenue from operations rose 8.22 per cent year-on-year to Rs 2,549.72 crore during the quarter, against Rs 2,355.89 crore in Q4 FY25.
Last month, the company launched the new Force Traveller N Range for delivery van, ambulance, and school bus applications.
The new range features a redesigned cockpit with a digital instrument cluster and a 9-inch infotainment screen, along with upgraded NVH levels for a quieter cabin experience and ergonomically designed seats.
— IANS
Reader Comments
It's tough to see any stock drop like this, but let's be real—Force Motors’ product lineup is quite narrow compared to competitors like Tata or Mahindra. The Traveller is iconic, but they need more modern SUVs or pickups to compete. The market is moving fast, and they seem stuck in the past.
I’m a small business owner in Maharashtra and was thinking of buying a Force Traveller for my delivery service. But with this news and the stock falling so much, I’m a bit wary. The new features like digital cluster sound nice, but reliability matters more than a fancy screen. Hope the company focuses on quality control.
The 37% drop in exports is alarming! That suggests global demand is weakening, or Force is losing its edge in international markets. Also, with Q4 PAT down 36%, investors are right to be cautious. I’d rather put my money in a more diversified auto stock like Tata Motors until Force shows a turnaround.
I've driven Force Travellers as ambulances in rural areas—they're sturdy beasts, but maintenance can be pricey. The 15% sales drop might also be due to people waiting for EVs or CNG variants. If Force launches an electric Traveller soon, they could turn this around. Otherwise, it's a bumpy road ahead.
Honestly, I'm not surprised by the fall. Force Motors has been trying hard with new models, but the competition from Tata Ace and Mahindra Jeeto is fierce. Plus, their after-sales service network is not as widespread in tier
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