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Key Points

Amul, India's largest dairy cooperative, has strategically entered the European market by partnering with Spanish cooperative COVAP. The collaboration will initially launch Amul milk in major Spanish cities like Madrid and Barcelona, with plans to expand across Portugal and other European countries. This partnership represents a significant milestone in Amul's global expansion strategy, aligning with Prime Minister Narendra Modi's vision of internationalizing Indian brands. The move not only showcases the strength of cooperative models but also introduces Indian dairy excellence to new international consumers.

Key Points: Amul Launches Milk in Spain via COVAP Partnership

  • Amul partners with COVAP to launch milk in Madrid and Barcelona
  • World's largest farmer-owned dairy cooperative expands globally
  • Partnership aims to introduce Indian dairy excellence in European markets
  • Supports PM Modi's vision of making Amul a global brand
3 min read

Amul launches milk in Spain

Gujarat's Amul enters European market, partnering with Spanish cooperative COVAP to distribute milk across key Spanish cities

"We are very honoured and pleased to enter an association with COVAP - Jayen Mehta, Amul Managing Director"

Madrid, June 4

Gujarat Co-operative Milk Marketing Federation Limited, popularly known as Amul, has partnered with Cooperativa Ganadera del Valle de los Pedroches (COVAP), Spain's first-tier cooperative, to launch Amul milk in Spain and the EU, as per a statement from the Indian dairy cooperative.

The official launch took place at Embassy of India, Madrid in the presence of Dinesh K Patnaik, Ambassador of India to the Kingdom of Spain, D. Fernando Heredia Noguera, Deputy Director for International Relations and Community Affairs, Spanish Ministry of Agriculture, Fisheries and Food, Ricardo Delgado Vizcaino, President, COVAP and senior officials of Amul and its channel partners of Spain.

Amul, with its 3.6 million dairy farmers, is the world's largest farmer-owned dairy cooperative.

The Amul brand is rated as world's strongest dairy brand and India's largest consumer products group brand with a turnover of more than USD 11 billion and handling more than 12 billion litres of milk every year.

Amul is also world's 8th largest milk processor (Ranking by IFCN), it operates 112 dairy plants across India with a total milk handling capacity of 42 million litres per day.

COVAP is Spain's first-tier cooperative, founded in 1959 in Pozoblanco, Cordoba.

With over 2,000 active farmer-members, COVAP is a cornerstone of Andalusia's agri-food sector.

Their dairy plant, one of Europe's most advanced, processes more than 400 million liters of milk annually.

COVAP exports to over 30 countries, including the US, the UK, and various Asian markets.

The Amul statement added that through this partnership, Amul Milk will be launched initially in Madrid and Barcelona and subsequently in Malaga, Valencia, Alicante, Seville, Cordoba, and Lisbon in Portugal.

The statement further added that Amul plans to launch milk and other products in countries like Germany, Italy, and Switzerland in the future.

Jayen Mehta, Managing Director, Amul, said, "We are very honoured and pleased to enter an association with COVAP, a very respected Spanish dairy cooperative. This association will ensure all our Spanish consumers will be nourished and energised with the goodness of Amul Milk."

"This is for the first time that Amul fresh milk is being launched in Europe. It is our great pleasure to bring the taste of India to the world, in alignment with the vision of our Honourable Prime Minister, Mr Narendra Modi to make Amul a global dairy brand."

"We at Amul are confident that in 2025, the International Year of Cooperatives, as declared by the United Nations, our team will bring the brand Amul closer to every Indian across the world and showcase the power of cooperation between cooperatives," he added.

COVAP President Ricardo Delgado Vizcaino - "This partnership with Amul allows us to work with another cooperative to help them grow their brand in Spain, benefitting not only our own dairy farmer members, but those in India as well. The collaboration brings together COVAP technology capabilities and high-quality milk with the Amul brand's rapidly growing and well-known, international reputation for premium dairy products."

- ANI

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Reader Comments

Here are 6 diverse Indian perspective comments for the Amul Spain launch article:
R
Rahul P.
Proud moment for India! Amul going global shows the strength of our cooperative model. Hope this creates more opportunities for our dairy farmers back home. 🇮🇳 The taste of India reaching Europe - what a milestone!
P
Priya M.
Interesting move, but I wonder how Amul milk will compete with established European brands on price and quality. Spanish consumers are used to local dairy products. Hope they've done proper market research before this big investment.
S
Sanjay K.
As someone who's lived in Spain, I can say Indians there will be thrilled to get a taste of home! But packaging and marketing needs to be top-notch - Europeans are very particular about dairy freshness and sustainability claims.
A
Ananya R.
First Amul ice cream in US, now milk in Spain! 🎉 The butter and cheese should be next - nobody makes it like Amul does. This is exactly the kind of global recognition our homegrown brands deserve.
V
Vikram S.
Hope this doesn't affect milk availability and prices in India. Our domestic market should remain the priority. International expansion is good, but not at the cost of local consumers who built the Amul brand.
N
Neha T.
The cooperative-to-cooperative partnership model is brilliant! Instead of competing, they're combining strengths. More Indian brands should learn from this approach when expanding abroad. #MakeInIndia #GlobalIndia

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