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Shreya Ghoshal: Numbers and Followers Make It Hard for Singers to Focus on Craft

Shreya Ghoshal has spoken about the challenges of making music in the era of streaming and social media. She said numbers, followers, and algorithms make it difficult for artists to focus on their craft. She saluted the younger generation for balancing good music with audience connection. She also emphasized that art needs soul and emotion to have value.

Key Points: Shreya Ghoshal on Streaming Era: Hard to Focus on Craft

  • Shreya Ghoshal says streaming and social media distract from music craft
  • She feels lucky to have started before the digital era
  • She salutes younger artists for balancing music and audience connection
  • She emphasizes that art needs soul and emotion, not just hard work
3 min read

Shreya Ghoshal says the era of digital, streaming impressions, followers makes it hard for singers to focus on craft

Shreya Ghoshal says digital distractions like numbers and followers make it difficult for singers to focus on their craft, while saluting the younger generation.

"I feel that where there is just so much distraction of numbers, followers, algorithms and streams, it becomes a little difficult for you to stay very focused. - Shreya Ghoshal"

Mumbai, May 10

The 5-time National Award-winning playback singer Shreya Ghoshal, has spoken up on the challenge of making music in the era of streaming, digital impression, and social media.

The veteran singer spoke with IANS during her trans-continental travel for her shows, and says that the numbers, followers, and streaming data do make it difficult for any artiste to focus on the beauty of their craft.

She told IANS, "I feel that where there is just so much distraction of numbers, followers, algorithms and streams, it becomes a little difficult for you to stay very focused, and closer to what you are trying to do. I feel very lucky in that way that when I came, all these things were not there. Purely, the love of music was with people".

She continued, "And from there, people pulled me forward. Although the platforms, which are available to you right now, give you the medium to reach the audience. You have to constantly innovate. So, I salute the younger generation, who are making it today because to do good music, and at the same time, connect with the audiences, and to keep working on their craft is very difficult in today's world".

She also spoke about the endless process of learning in an artiste's life, and how the younger generation has the learning software pre-installed in their subconscious and world view.

She shared, "I am sure this passion is there in many artistes. It is not like it is exclusive to only me or a few. I see a lot of young singers and composers, people who are creating music, they are very passionate about what they are doing. I must say that they are very creative. And they are not trying to follow someone blindly. The passion is cultivated through a lot of things. People who you have listened to, your surroundings, who have been your teachers in real life or people who you have listened to the most, and found inspiration in their journey".

She further mentioned, "I have also done that same thing. I have taken that inspiration from so many people whom I have met and followed. Even today when I meet people who are my contemporaries, my seniors or even younger ones. I learn something from them at all times. The learning never stops. It's not always hard work, it has to be something special".

"There has to be that X factor in the way you are creating. There has to be a soul. Any art whether it's painting or music or dance, until there are no emotions, it has no value", she added.

- IANS

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Reader Comments

S
Sarah B
It's true, the pressure to constantly produce new content for streaming platforms can really kill creativity. Even as a listener, I feel like algorithms push the same type of songs. Shreya Ghoshal's point about needing "soul" in music is spot-on. We need more authentic voices like hers in the industry.
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Priya S
Absolutely agree with Shreya. Social media metrics se music ka maqsad badal gaya hai. Pehle ek gana saal bhar chalta tha, ab 2 hafte mein koi aur viral ho jata hai. Par honestly, younger generation bhi talented hai, unko platforms se judna hi padta hai. Bas balance rakhna chahiye—craft bhi aur algorithm bhi. Shreya ka "X factor" wala point dil ko lag gaya ❤️
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Rohit P
Main toh kehta hoon, streaming ne independent artists ko toh mauka diya hai. Pehle sirf film industry ka gana chalata tha, ab koi bhi apna gana daal sakta hai. Ha, numbers ka pressure hai, par jo sach mein talent rakhta hai, woh pehchan liya jata hai. Shreya ji ka experience alag hai kyunki woh 2000s mein aayi thi. Young generation ke liye digital tools ek blessing bhi hai.
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Jessica F
Shreya Ghoshal's comments highlight a universal challenge. I've seen how artists on Spotify feel forced to release singles every month just to stay relevant. She's right that the learning never stops and the passion is what matters. The "soul" of music should never be sacrificed for algorithms. Beautiful perspective from a true artist.

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