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Advertising Legend Piyush Pandey Passes Away at 70—Leaves Lasting Legacy

The advertising world mourns the loss of legendary creative mind Piyush Pandey, who passed away at 70. He began his career as a trainee at Ogilvy in 1982 before rising to transform Indian advertising. Pandey created some of India's most memorable campaigns including Fevicol's iconic "Egg" commercial and Cadbury's "Kuch Khaas Hai." His groundbreaking achievements include being the first Asian to serve as Cannes Lions jury president and receiving the Padma Shri.

Key Points: Piyush Pandey Advertising Icon Passes Away at Age 70

  • Started as trainee at Ogilvy in 1982 before revolutionizing Indian advertising
  • Created iconic campaigns for Fevicol, Cadbury, and Asian Paints
  • First Asian to serve as Cannes Lions jury president in 2004
  • Received Padma Shri and CLIO Lifetime Achievement Award honors
2 min read

Advertising world doyen Piyush Pandey passes away

Advertising legend Piyush Pandey, creator of iconic campaigns like Fevicol and Cadbury, passes away at 70. Tributes pour in from industry leaders.

"India has not lost just a great advertising mind but a true patriot and a fine fine gentleman. - Suhel Seth"

Mumbai, October 24

Advertising legend Piyush Pandey has passed away. He was 70.

The news of Piyush Pandey's demise was shared by columnist Suhel Seth on X on Friday morning.

"Deeply deeply saddened and devastated at the loss of the genius that my dearest friend Piyush Pandey was. India has not lost a just a great advertising mind but a true patriot and a fine fine gentleman. Now the heavens will dance to Mile Sur Mera Tumhara," he posted.

Pandey started his advertising journey in 1982 with Ogilvy & Mather India (now Ogilvy India), beginning as a trainee account executive before transitioning to the creative side. With his talent, he literally changed the face of Indian advertising.

He's the mastermind behind iconic ad campaigns like Asian Paints' "Har khushi mein rang laaye", Cadbury's "Kuch Khaas Hai", and Fevicol's iconic "Egg" film.

Offering his condolences, filmmaker Hansal Mehta paid tribute to Pandey in his own advertising way.

"Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey," Mehta wrote.

Union Minister of Commerce & Industry Piyush Goyal also mourned the demise of the advertising icon.

"Truly at a loss for words to express my sadness at the demise of Padma Shri Piyush Pandey. A phenomenon in the world of advertising, his creative genius redefined storytelling, giving us unforgettable and timeless narratives. To me, he was a friend whose brilliance shone through his authenticity, warmth, and wit. I will always cherish our engaging interactions. He leaves behind a deep void that will be hard to fill. My deepest condolences to his family, friends, and admirers. Om Shanti," he wrote on X.

In 2004, Piyush Pandey etched his name in history as the first Asian to serve as jury president at the Cannes Lions International Festival of Creativity. His trailblazing contributions were later recognised with the CLIO Lifetime Achievement Award in 2012 and the Padma Shri, making him the first figure from Indian advertising to receive the national honour.

More details regarding his demise are awaited.

- ANI

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Reader Comments

R
Rohit P
The man who taught us that ads could be art. From "Mile Sur Mera Tumhara" to Fevicol's egg commercial - each campaign was a masterpiece. True legend who put Indian advertising on global map. Rest in peace sir.
D
David E
As someone in marketing, Piyush Pandey was our hero. His campaigns weren't just about selling products - they told stories that connected with every Indian household. The industry has lost its guiding star.
A
Ananya R
While his creative genius is undeniable, I wish modern advertising would move beyond some of the stereotypes his campaigns sometimes reinforced. Still, his contribution to Indian creative industry is immense.
S
Siddharth J
Padma Shri Piyush Pandey showed that creativity knows no boundaries. From trainee to global icon - what an inspiring journey! His work will continue to inspire generations of Indian creatives. Om Shanti 🕊️
M
Meera T
Hansal Mehta's tribute "Fevicol ka jod toot gaya" is so perfect 😢 Piyush Pandey truly was the glue that held Indian advertising together through decades of change. End of an era.

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