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Business India News Updated Sep 24, 2025

62 pc firms experienced deepfake attacks globally in last 12 months, AI apps new target: Report

A new report from Gartner shows that deepfake attacks have become a major problem for businesses worldwide. Cybercriminals are now also targeting AI applications by manipulating their prompts to generate malicious outputs. Most cybersecurity leaders agree that these new threats require significant changes to how organizations approach security. Experts recommend strengthening core security controls rather than making isolated investments to combat these evolving risks.

New Delhi, Sep 24

As many as 62 per cent of organisations experienced a deepfake attack involving social engineering or exploiting automated processes in the last 12 months, while 32 per cent experienced an attack on AI applications that leveraged the application prompt, a report said on Wednesday.

Meanwhile, 29 per cent of cybersecurity leaders feel that their organisations experienced an attack on enterprise GenAI application infrastructure in the last 12 months, Gartner, a business and technology insights company, said in its report.

The companies found chatbot assistants vulnerable to a variety of adversarial prompting techniques, such as attackers generating prompts to manipulate large language models (LLMs) or multimodal models into generating biased or malicious output.

“As adoption accelerates, attacks leveraging GenAI for phishing, deepfakes and social engineering have become mainstream, while other threats — such as attacks on GenAI application infrastructure and prompt-based manipulations — are emerging and gaining traction,” said Prashast Gupta, director analyst at Gartner.

While 67 per cent of cybersecurity leaders said emerging GenAI risks demand significant changes to existing cybersecurity approaches, the report suggested a more balanced strategy is warranted.

“Rather than making sweeping changes or isolated investments, organisations should strengthen core controls and implement targeted measures for each new risk category,” Gupta added.

The report was prepared based on a survey conducted from March-May 2025 among 302 cybersecurity leaders in North America, EMEA and Asia-Pacific.

Earlier, Bain & Company said in a report that at least $2 trillion in annual revenue is needed to fund the computing power needed to meet anticipated AI demand globally by 2030.

However, even with AI-related savings, the world is still $800 billion short of keeping pace with demand.

The report highlighted that by 2030, global incremental AI compute requirements could reach 200 gigawatts, with the US accounting for half of the power.

— IANS

Reader Comments

Rohit P

The energy consumption numbers are staggering - 200 gigawatts by 2030! While AI is important, we need sustainable solutions. India should focus on solar-powered data centers.

Michael C

As a cybersecurity professional, I appreciate that the report emphasizes strengthening core controls rather than panic investments. Too many companies are rushing into AI without proper security frameworks.

Ananya R

Deepfake attacks are becoming too common in India too. Just last week my cousin received a video call that looked exactly like her friend asking for money. Scary times! 🚨

Sarah B

The $800 billion funding gap is alarming. Governments and private sector need to collaborate on AI infrastructure investment. This affects global economic stability.

Vikram M

While the threats are real, I feel the article could have provided more practical solutions for small businesses. Not every company can afford enterprise-level security systems.

Kavya N

India has a huge opportunity to become a leader in AI security solutions. Our IT talent pool is world-class - we should focus on developing indigenous security protocols. 🇮🇳

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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