Smart Meter Rollback in UP Will Impact Industry: Kimbal Executive

The rollback of smart metering in Uttar Pradesh will definitely impact the industry, according to Kimbal's Pragya Pallavi. Consumer protests over high bills and technical glitches led the state to revert to postpaid billing. Pallavi emphasized that awareness and trust-building are crucial for adoption of the technology. She compared smart meters to smartphones, noting that consumers will accept them once they understand the benefits.

Key Points: UP Smart Meter Rollback to Impact Industry

  • UP government backtracked on mandatory prepaid smart meters after consumer protests
  • Industry expert says rollback will definitely impact the sector
  • Consumer awareness and trust-building are key to adoption
  • Smart meters enable prosumership and rooftop solar integration
3 min read

UP smart meter rollback to 'definitely impact' industry, awareness key to adoption: Kimbal's Pragya Pallavi

UP smart meter rollback will impact industry, says Kimbal's Pragya Pallavi. Consumer awareness and trust are key to adoption of prepaid smart meters.

"Coming to will it impact industry, it will definitely impact the industry. - Pragya Pallavi"

New Delhi, May 7

Resistance and rollback of smart metering in Uttar Pradesh will "definitely impact" the industry, though consumer awareness and trust-building can help restore momentum, Pragya Pallavi, Leader Marketing Brand and Thought Leadership at Kimbal Private Ltd, toldtoday.

"Coming to will it impact industry, it will definitely impact the industry. However, there has been resistance in the past and the industry has been able to win the trust and continue the work. So I believe eventually it's a proven product," Pallavi told ANI on the sidelines of the fourth smart metering conference organised by Confederation of Indian Industry.

The Uttar Pradesh government has backtracked mandatory prepaid smart meter installation after consumer protests over high bills and technical glitches. The state has reverted to postpaid billing and suspended power disconnections for zero balance.

Speaking on resistance among consumers in Uttar Pradesh, she said one possible reason could be lack of awareness and incomplete understanding of the technology.

"There is a very general thought that the bills are higher. Maybe those questions need to be dealt more carefully and in a more layman language," she said.

Stressing on the need of awareness, she said "So of course, awareness has to be there, not just for UP, but for the entire country,"

She stressed that the industry and distribution utilities need to strengthen last-mile communication and educate consumers about the "nitty-gritties" of smart metering, including prepaid billing systems, bill calculations and consumer-facing mobile applications.

Addressing concerns over prepaid billing, Pallavi said consumers would gradually accept smart meters once they understand the wider benefits associated with the technology.

Pallavi said advanced metering infrastructure (AMI), commonly referred to as smart metering, is a globally proven technology and an important enabler for building a modern electricity grid.

According to her, as installations expand nationwide, consumer confidence in smart meters is expected to improve gradually.

Comparing smart meters to smartphones, she said households adopted smartphones because they eventually recognised their usefulness.She further highlighted the concept of "prosumership", under which consumers can also become producers of electricity through rooftop solar systems.

"Smart metering can help them with becoming a prosumer... where you can start producing electricity very much on your own rooftop," she said, adding that the concept could be particularly relevant for agrarian states such as Uttar Pradesh.

Pallavi also pointed to sustainability, energy efficiency and climate goals as long-term drivers of smart meter adoption globally.

Referring to awareness initiatives undertaken by the government and industry, she said smart metering companies and utilities had recently conducted nationwide outreach campaigns to explain billing systems, benefits of smart meters and the use of consumer mobile apps directly to households.

"Primarily because they were not informed, and when you are not informed, you are confused, and that leads to asking questions," she said, stressing the need for proactive consumer engagement by the industry.

- ANI

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Reader Comments

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Priya S
I'm all for technology but this rollback in UP is inevitable when you force something on people without proper groundwork. My father in Lucknow had a smart meter installed and his bill doubled. He's a retired school teacher, not some anti-development person. The companies need to earn trust, not assume it. Awareness is key, but also accountability for faulty meters.
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Rahul R
Smart meters are actually good if done right. In our society in Pune, they helped us track usage and reduce wastage. But comparing them to smartphones? 😂 Bhai, smartphone ka bill toh baad mein aata hai, aur yeh smart meter ka bill instantly lag jaata hai! That's a big difference for people living month-to-month. Need more empathy in rollout.
K
Kavya N
Finally someone from the industry admitting that consumer awareness is lacking! In UP, people were already angry about high electricity bills and then suddenly smart meters made it worse without explanation. The prosumer concept for rooftop solar is interesting though - that could actually help farmers in UP reduce costs. But first step: fix the basics and communicate clearly.
J
James A
As someone who worked in energy sector in Australia, I can say smart meters work well when implemented gradually with consumer education. The UP backlash is predictable - you can't just drop new tech on people without preparation. The industry needs to respect that consumers aren't lab rats for experimentation. Good that Pallavi acknowledges the awareness gap.
S
Sneha F
Genuine question: if smart meters are so good, why did bills go up for so many in UP? Is it because old

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