Sundar Pichai Sips GI Coffee at India AI Summit, Showcasing Bharat Brand

The India AI Impact Summit 2026 saw the launch of 'Bharat GI', a national umbrella intellectual property initiative to promote India's Geographical Indication products globally. Google CEO Sundar Pichai's visit to the Bharat GI Coffee Lounge highlighted the initiative, with Union Minister Piyush Goyal sharing the moment on social media. The concurrent India AI Impact Expo features over 300 exhibitions, 600 startups, and 500 sessions with thousands of speakers, focusing on AI's real-world applications. The event, expecting over 2.5 lakh visitors, aims to foster global partnerships in the AI ecosystem.

Key Points: Sundar Pichai at Bharat GI Coffee Lounge, India AI Summit 2026

  • Bharat GI launched as national IP umbrella
  • Aims for global recognition of Indian products
  • Summit features 300+ exhibitions & 600+ startups
  • Event expects over 2.5 lakh visitors
  • Focus on AI's transformative impact across sectors
3 min read

Sundar Pichai drinks coffee in Bharat GI Coffee lounge at India AI Summit 2026

Google CEO Sundar Pichai visits the Bharat GI Coffee Lounge at the India AI Impact Summit 2026, highlighting the new national umbrella IP for GI products.

"When @SundarPichai drops by for a sip, you know it's truly worth it! - Piyush Goyal"

New Delhi, February 19

Indian GI Coffee features prominently at the India AI Impact Summit 2026 following the launch of 'Bharat GI', a national umbrella intellectual property initiative. Sundar Pichai, CEO of Google, stopped by to have a cup of coffee at the Bharat GI Coffee Lounge in Bharat Mandapam.

Sharing the highlight on X, Piyush Goyal, Union Minister of Commerce & Industry, said, "When @SundarPichai drops by for a sip, you know it's truly worth it! The world is raising a cup to Bharat GI Coffee at #IndiaAIImpactSummit2026. Bharat GI Coffee Lounge, Bharat Mandapam (Hall 14, First Floor),17-20 February."

Piyush Goyal announced the launch on Tuesday on X, stating that the Department for Promotion of Industry and Internal Trade (DPIIT) introduced the brand to take India's legacy to a global audience. Positioned as "A World Exclusive," the initiative seeks to provide Geographical Indication (GI) products with international recognition and premium positioning.

"Dear world, ready for a cup of something truly exclusive? India's GI products carry centuries of skill, community knowledge, and geography that cannot be replicated. To take this legacy global, @DPIITGoI has launched Bharat GI, a national umbrella IP positioned as "A World Exclusive", at the #IndiaAIImpactSummit2026 today. We begin with Indian GI Coffee, inviting the world to experience Bharat through aroma, flavour, and authenticity. Through Bharat GI, we are poised to give India's exclusive products the global recognition and premium positioning they deserve. Drop by and celebrate India's exclusivity at: Bharat GI Coffee Lounge, Bharat Mandapam (Hall 14, First Floor), 17-20 February," the Union Minister said on X.

The India AI Impact Expo 2026 is being held from February 16-21, alongside the India AI Impact Summit, at Bharat Mandapam. The Expo will serve as a national demonstration of AI in action, where policy meets practice, innovation meets scale, and technology meets the everyday citizen.

Spread across 10 arenas covering more than 70,000 square metres, the Expo will bring together global technology firms, startups, academia and research institutions, Union Ministries, State Governments, and international partners. The Expo will also feature 13 country pavilions, showcasing international collaboration in the AI ecosystem. These include pavilions from Australia, Japan, Russia, the United Kingdom, France, Germany, Italy, the Netherlands, Switzerland, Serbia, Estonia, Tajikistan, and Africa.

The Expo will host over 300 curated exhibition pavilions and live demonstrations, organised into three thematic chakras: People, Planet, and Progress. In addition, the Expo will feature over 600 high-potential startups, many of them developing globally relevant, population-scale solutions. These startups will demonstrate working solutions that are already deployed in real-world settings.

The India AI Impact Expo 2026 is expected to attract over 2.5 lakh visitors, including international delegates. The event aims to foster new partnerships and create business opportunities within the global AI ecosystem.

Over 500 sessions will be organised, featuring more than 3250 visionary speakers and panel members. These sessions will focus on acknowledging the transformative impact of AI across sectors and deliberating on future actions to ensure that Artificial Intelligence benefits every global citizen.

- ANI

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Reader Comments

A
Arjun K
Fantastic initiative. 'Bharat GI' as an umbrella brand can do for our local products what 'Swadeshi' aimed for, but with modern marketing. Hope the premium pricing actually reaches the farmers and artisans.
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Rohit P
Great photo-op, but the real test is sustainability. We've seen many such launches. Will there be a proper supply chain and global distribution network, or will it remain a lounge concept? The intent is good, execution is key.
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Sarah B
Attending the summit and the coffee lounge was a highlight! The aroma was incredible. It's impressive to see India blending its deep cultural assets like GI products with cutting-edge tech like AI at one venue.
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Karthik V
Jai Hind! This is the kind of soft power we need. Instead of just selling raw materials, we're branding our story and heritage. Next, please do this for Darjeeling tea, Alphonso mangoes, and Kanchipuram silk!
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Michael C
Interesting convergence of traditional products and future technology. The scale of the AI Expo itself sounds massive - 70,000 sq m and 13 country pavilions. India is positioning itself as a serious hub.

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