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Reliance Acquires Australia's Goodness Group, Eyes Global Beverage Dominance

Reliance Consumer Products Limited has acquired a majority stake in Australia's Goodness Group Global, a major player in the 'Better-For-You' beverage sector. This strategic move marks RCPL's foray into the Australian consumer goods market and bolsters its portfolio with healthy brands like Nexba and the Pat Cummins-co-created PACE. The partnership aims to leverage Reliance's supply chain to distribute these brands in newer markets, including India. The deal underscores RCPL's ambition to become a leading global FMCG company offering affordable, quality products.

Key Points: Reliance Buys Stake in Australia's Goodness Group Beverages

  • Entry into Australian FMCG market
  • Expansion of health-focused beverage portfolio
  • Global distribution of Nexba and PACE brands
  • Strengthens Reliance's position as emerging global player
3 min read

Reliance Consumer Products acquires majority stake in Australia's Goodness Group-founder of Nexba

Reliance Consumer Products acquires a majority stake in Australia's Goodness Group, aiming to expand healthy brands like Nexba and PACE globally.

"This strategic partnership is a bold step towards establishing RCPL as a global FMCG company from India. - T. Krishnakumar"

Bengaluru, February 7

Reliance Consumer Products Limited, the FMCG arm of Reliance Industries Limited, has acquired majority stake in Australia's popular 'Better-For-You' beverage business Goodness Group Global Pty. Ltd..

The deal marks RCPL's entry into the burgeoning consumer goods market in Australia, while reaffirming its commitment to deliver the 'global quality at affordable price'.

Under the Strategic Partnership, RCPL will help promote Goodness Group's flagship healthy beverages brands like Nexba and PACE - a hydration brand co-created with Australian cricket captain Pat Cummins, across newer markets including India. The partnership further strengthens RCPL's efforts in developing a health-based beverages portfolio and solidifies its position as a rapidly emerging global FMCG player from India.

The company has already forayed into key global markets like UAE, Qatar, Oman, Bahrain, Nepal and Sri Lanka. RCPL has a strong portfolio of healthy beverages like RasKik & Sun Crush juices, zero-sugar CSDs and herbal-natural beverage brand Shunya.

T. Krishnakumar, Director, Reliance Consumer Products Limited, said, "This strategic partnership is a bold step towards establishing RCPL as a global FMCG company from India. The addition of GGG's health-focused consumer brands like Nexba and PACE will add strength to RCPL's healthy beverages portfolio. With our strong supply chain and distribution capabilities,RCPL will ensure expansion of GGG's brands across newer markets and wide availability in India. This move will further help RCPL meet its promise of making the global quality accessible to everyone."

Commenting on the partnership, Troy Douglas, Founder, Goodness Group, stated, "We are thrilled that our brands and innovation have resonated so strongly and that our strategic partner RCPL recognizes the business opportunity for us all. RCPL is one of the fastest growing players and a leading FMCG company. In RCPL, we have found an incredibly strong and sophisticated partner as part of our evolution as we become a global player in up to 50 western markets over the next five years. This partnership will provide opportunity for the business to become the global leader in the 'Better-For-You' category."

Sydney-based Goodness Group Global is a renowned player in Australia that focuses on offering healthier global quality beverage choices to the consumers across Australia and 21 other global markets. Driven by its core principle of 'Better-For-You' products, GGG's flagship brand Nexba is an iconic gut-health beverage prepared with their proprietary all-natural, plant-based zerocalorie sweetener, Goodsweet.

Among GGG's other offerings BISON is light, refreshing protein-based beverage brand and GOOD BREKKIE that delivers healthy liquid breakfast options. While PACE is a hydration brand co-created with Australian cricket captain Pat Cummins.

- ANI

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Reader Comments

P
Priya S
Interesting move. The 'Better-For-You' category is booming. As a mom, I'm always looking for healthier drink options for my kids. Hope Reliance brings these products to tier-2 cities quickly, not just metros.
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Vikram M
Reliance's supply chain is unmatched. If they can distribute these Australian health drinks across India's kirana stores, it will be a game-changer. But I hope they don't just become another expensive imported brand. "Global quality at affordable price" needs to be more than a slogan.
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Rohit P
Pat Cummins co-created a brand? That's cool! As a cricket fan, I'm already interested in PACE. Smart marketing move. Hope the product is good too.
S
Sarah B
Living in Australia, I've tried Nexba. It's a decent product. Curious to see how Reliance adapts it for the Indian palate and market. The gut-health focus is very relevant today.
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Nikhil C
While I appreciate the global expansion, I hope Reliance also invests equally in developing and promoting our own indigenous healthy beverages. We have so much traditional knowledge in herbs and natural ingredients with brands like Shunya.

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