RCB Cares Expands Grassroots Push into Hockey, Athletics & Shooting

RCB Cares has announced a strategic expansion of its grassroots sports development initiative, extending support to hockey, athletics, and shooting. The program, in partnership with GoSports Foundation, will work with Yes For Hockey and Ashwini's Sports Foundation to create structured athlete pathways. The initiative focuses on providing access to quality coaching, equipment, nutrition, and competition exposure for athletes from underserved communities. This move reinforces RCB's long-term commitment to strengthening India's sporting ecosystem from the ground up.

Key Points: RCB Cares Expands Sports Program to Hockey, Athletics, Shooting

  • Expands grassroots program beyond cricket
  • Partners with Yes For Hockey & Ashwini's Sports Foundation
  • Aims to build structured talent pathways
  • Focuses on access, coaching, and competition exposure
4 min read

RCB Cares accelerates its Sports Forward Nation vision with expansion into hockey, athletics, shooting

RCB Cares partners with GoSports to support grassroots hockey, athletics & shooting in Karnataka, aiming to build sustainable talent pathways.

"This is about investing in systems, partnerships and accountability that can create measurable impact for years to come. - Rajesh Menon"

Bengaluru, March 2

In a decisive step towards building a Sports Forward Nation, RCB Cares today announced a strategic expansion of its grassroots sports development programme, extending support to Yes For Hockey and Ashwini's Sports Foundation, in partnership with GoSports Foundation, according to a release.

The expansion marks an evolution of RCB's long-term commitment to strengthening India's sporting ecosystem from the grassroots up, in alignment with the Government's broader vision for sport-led growth.

By diversifying into hockey, athletics and shooting, RCB Cares is reinforcing its belief that meaningful change begins with access, structure and sustained investment. The initiative is designed to create clear athlete pathways, unlock quality coaching and training environments, and ensure consistent competition exposure, combining ambition with measurable, on-ground execution.

Rajesh Menon, CEO, Royal Challengers Bengaluru, said, "At RCB, we believe the future of Indian sport will be shaped not only by elite success, but by the strength of its grassroots foundations. Through RCB Cares, our ambition is to build structured, sustainable talent pathways that connect community sport with high-performance ecosystems. Supporting hockey, athletics and shooting reflect our long-term commitment to nurturing multi-sport excellence in Karnataka, aligned with India's broader vision of becoming a global sporting nation. This is about investing in systems, partnerships and accountability that can create measurable impact for years to come."

Through its partnership with Ashwini's Sports Foundation (ASF), RCB Cares will strengthen training and competition pathways for high-potential athletes in athletics and shooting. The collaboration will improve access to quality coaching and specialist support, including sports psychologist sessions, while reducing financial barriers through assistance for kits, equipment, pellets, shoes and competition participation.

Ashwini Nachappa, a former Indian track and field athlete and Arjuna awardee added, "This partnership with RCB Cares has been a transformative milestone for us as a foundation, athletes and coaches. It enables a holistic and professional approach to nurturing our athletics and shooting teams by integrating cutting-edge technology in coaching, emphasising sports psychology, enhancing equipment quality, and expanding competition exposure. Together we are strengthening every layer of the athlete development pathway."

RCB Cares will also extend support to Yes For Hockey (YFH), a grassroots organisation working with government schools in Karnataka, to build a structured hockey pathway for children from underserved communities. The intervention will strengthen coaching support, enable access to artificial turf facilities and transportation for regular training, and provide nutrition, playing kits and essential equipment. Under the YFH programme, teams will compete in the Karnataka State Hockey Association C Division League and school tournaments, while technology-enabled tracking will support monitoring and talent identification.

"For children in Karnataka government schools, access and right opportunity is the biggest barrier. With RCB Cares' support and Yes for Hockey initiative we can now provide structured turf training, nutrition, league participation and consistent performance tracking, significantly strengthening grassroots hockey," Sandeep Somesh -Former International Hockey Athlete and Coach from Yes For Hockey added.

This expansion also builds on RCB Cares' continued commitment to Bridges of Sports, the programme which engages over 400 children from the Siddhi community, through a two-tier league, with 24 junior athletes receiving 300 structured training sessions for state and national competition readiness. Two exceptional athletes out of these 24 athletes will further benefit from advanced performance training under elite coaches and therapists associated with Olympic medalists, as part of the Bridges of Sports Foundation's UK performance pathway.

With additional CSR funds enabling the inclusion of two added beneficiaries this financial year 2025-26, all partnerships are supported through compliance and governance screening, with ongoing monitoring and reporting. GoSports Foundation continues to serve as the strategic implementation partner, ensuring professional execution and measurable impact.

Nandan Kamath, Managing Trustee, GoSports Foundation, said, "The RCB Cares programme aims to build strong linkages between community sport projects and high-performance pathways in Karnataka. It is a pioneering talent pathway programme and we look forward to enabling these organisations from across Karnataka to build their communities and create environments in which deserving talent gets the space to excel and progress with clarity and confidence."

With this strategic expansion, RCB Cares reinforces its commitment to building a resilient, inclusive and performance-driven sporting ecosystem in India.

- ANI

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Reader Comments

P
Priya S
As a hockey fan from Karnataka, I'm thrilled! Yes For Hockey doing amazing work in govt schools. Access to turf and proper coaching can change lives. More power to such initiatives. Let's find our next Dhyan Chand!
R
Rohit P
Great step, but I hope the focus remains on sustainable impact, not just PR. We've seen many corporate sports initiatives fizzle out. The mention of compliance and monitoring by GoSports is reassuring. Accountability is key.
S
Sarah B
The holistic approach with sports psychology and nutrition is what sets this apart. Talent is abundant in India, but the ecosystem often fails our athletes. This structured pathway model could be a blueprint for the nation.
V
Vikram M
Finally some love for shooting and athletics! These are our consistent medal hopes at the Olympics. Providing pellets, equipment, and competition exposure removes huge financial barriers for aspiring shooters. Well done, RCB Cares! 🎯
K
Kavya N
The inclusion of the Siddhi community through Bridges of Sports is commendable. True sports development must be inclusive. Hope this creates champions from every corner of Karnataka. More states need such models.

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