RBI Launches Digital Payment Safety Drive in Ahmedabad with "Thoda Dhyaan Se"

The Reserve Bank of India has launched the sixth Digital Payment Awareness Week in Ahmedabad with a women-centric outreach program. The campaign, themed "Thoda Dhyaan Se," emphasizes basic safety practices like never sharing OTPs or PINs. RBI officials highlighted that while India processes nearly half of the world's digital transactions, awareness gaps contribute to rising fraud complaints. The week-long initiative includes sessions on electronic banking and cybersecurity, with similar activities planned across districts in collaboration with banks.

Key Points: RBI Digital Payment Awareness Week Launched in Ahmedabad

  • RBI launches safety campaign
  • Focus on women & SHGs
  • Warns against sharing OTP/PIN
  • India handles half of world's digital payments
  • Week-long nationwide drive
3 min read

RBI launches 'Digital Payment Awareness Week' in Ahmedabad, urges caution in online transactions

RBI launches Digital Payment Awareness Week in Ahmedabad, urging caution against online fraud and promoting safe digital transactions.

RBI launches 'Digital Payment Awareness Week' in Ahmedabad, urges caution in online transactions
"I appeal to people not to fall for offers that appear 'too good to be true' - Amresh Ranjan, RBI Regional Director"

Ahmedabad, March 9

The Reserve Bank of India on Monday launched the sixth edition of the Digital Payment Awareness Week in Ahmedabad with a women-centric outreach programme, highlighting the need for greater public awareness on safe digital transactions amid rising cases of online fraud.

The week-long campaign, being observed across India from March 9 to March 15 under the national initiative 'Har Payment Digital', is led by the RBI's Department of Payment and Settlement Systems at its Central Office in Mumbai.

In Ahmedabad, the programme began with an event attended by around 400 participants, including members of Self Help Groups (SHGs), trainees of the Rural Self Employment Training Institute (RSETI) and bank employees.

The event, held at the Gujarat State Co-operative Bank in the Naranpura area, was inaugurated by Amresh Ranjan, Regional Director of RBI for Gujarat.

Among those present were Kalpana More, RBI Ombudsman for Gujarat; Pramod Kumar Sharma, Chief General Manager at Bank of Baroda; and Pradeep M. Vora, Chief Executive Officer of the Gujarat State Co-operative Bank, along with other senior banking officials.

Addressing the gathering, RBI's Regional Director Ranjan highlighted the theme of this year's campaign, "Thoda Dhyaan Se" (a little caution), and emphasised the importance of basic safety practices while using digital payment platforms.

He urged users never to share one-time passwords (OTP), personal identification numbers (PIN) or passwords with anyone, and warned against scanning QR codes or entering a PIN to receive payments.

"I appeal to people not to fall for offers that appear 'too good to be true' and to verify transaction details, including the amount and the beneficiary's name, before completing payments," he said.

Ranjan noted that India now processes nearly half of the world's digital payment transactions, but said gaps in public awareness continue to contribute to an increase in fraud-related complaints.

He added that secure digital payment systems play a crucial role in expanding market access, empowering women entrepreneurs and strengthening financial inclusion.

During the programme, two entrepreneurs trained at RSETI Ahmedabad shared their experiences of using training and digital payment tools to build self-reliant livelihoods.

The event also featured sessions on electronic banking and cybersecurity practices, followed by a quiz on safe banking practices in which participants from banks and SHGs took part.

RBI officials said similar awareness activities will be organised across districts during the week in collaboration with the State Level Bankers' Committee (SLBC), banks and other stakeholders to promote a secure and inclusive digital payments ecosystem.

- IANS

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Reader Comments

R
Rajesh Q
Good step, but awareness campaigns need to reach rural areas more effectively. In my village, many small shop owners still don't fully trust UPI. They need hands-on training, not just one-week events. The focus on women entrepreneurs is commendable though.
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Aman W
Half of the world's digital transactions happen in India! That's something to be proud of. But with great power comes great responsibility. Never share your OTP, people. Simple rule. RBI is doing the right thing by repeating it.
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Sarah B
As someone who moved to India recently, I'm amazed by the digital payment adoption here. It's far ahead of many Western countries. However, the security awareness is crucial. These scams are universal. Hope the quiz and sessions are made available online too!
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Karthik V
The banks and payment apps also need to step up their security features. Sometimes the UI is confusing, leading to wrong beneficiary payments. RBI's awareness is good, but tech simplification is equally important. Jai Digital India!
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Meera T
So glad they are highlighting this. I run a small home-based catering business and UPI has been a game-changer. But I always double-check the name before hitting pay. Educating SHG women will empower so many families financially. Great move!

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