Prasoon Joshi to be honoured with inaugural 'NBT Bhushan Samman' at NBT Utsav 2026
New Delhi, July 1
Acclaimed writer, lyricist and screenwriter Prasoon Joshi is set to be honoured with the inaugural 'NBT Bhushan Samman' at the Navbharat Times Utsav 2026 on July 4. The special honour has been instituted by NBT Delhi to reward outstanding and enduring contributions in the fields of literature, culture, creativity, and mass communication.
The celebrated creative icon will receive the NBT Bhushan Samman by Union Defence Minister Rajnath Singh during NBT Utsav 2026, slated for July 4 in the national capital.
Prasoon Joshi is among India's most distinguished creative minds, whose words have transcended cinema to become expressions of hope, emotion, patriotism, and social change. Through memorable works in films such as Rang De Basanti, Taare Zameen Par, Bhaag Milkha Bhaag, and Neerja, he has forged a lasting connection with audiences across generations. His writing reflects the aspirations of youth, the spirit of the nation, and the depth of human relationships, making his work an integral part of contemporary Indian cultural life.
Beyond cinema, Prasoon Joshi has established himself as a leading voice in literature and advertising. His poetry and prose are celebrated for their emotional depth, while his acclaimed advertising campaigns are known for their simplicity, creativity, and ability to connect with millions. His exceptional command over language and distinctive storytelling have earned him recognition as one of India's most influential creative personalities.
"Prasoon Joshi's remarkable creative journey continues to inspire generations of young Indians. It is with this vision that the publication is instituting the NBT Bhushan Samman, beginning with one of the country's most respected cultural icons," NBT Delhi said in a press statement.
"The award will honour individuals whose extraordinary contributions have enriched Indian society, culture, and public life," it further said about the purpose behind introducing a new honour at its annual flagship event.
Notably, Prasoon Joshi was recently appointed as the head of a study group set up by the Centre to recommend measures for strengthening the Indian film industry and expanding theatre infrastructure in the country.
Joshi, the chairman of Prasar Bharati and long-time advertising and film professional, will chair the study group. The panel will also include industry experts and technology partners and will submit its report to the ministry within three months.
— IANS
Reader Comments
Finally, an award that celebrates 'wordsmiths' who create magic beyond cinema! Prasoon Joshi's advertising campaigns and poetry have shaped my childhood. Wishing him all the best for the film industry study group too—hope it brings real change to theatre infrastructure in smaller towns.
No doubt he's talented, but I'd have loved to see someone less mainstream get this recognition first. Still, his 'Rang De Basanti' lyrics are immortal. Let's see if the award actually fosters real cultural growth or just becomes another ceremony. Time will tell.
Prasoon Joshi ji's 'Maa' from Taare Zameen Par still makes me cry every time I hear it. He writes from the soul. The NBT Bhushan Samman is a brilliant idea—hope they honor many more unsung literary heroes in the coming years. Well deserved. 👏
A well-deserved honour! Prasoon Joshi has given us gems like 'Khoon Chala' and 'Zinda' that define patriotism and resilience for our generation. Also, him heading the film industry study group could be a game-changer. Let's hope the recommendations are implemented without delay.
Prasoon Joshi is a brilliant poet, but I question whether the NBT should have instituted a new award named after itself. Still, he's undoubtedly one of the finest lyricists we have. Let's hope this honour doesn't become just another PR exercise for big names.
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