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Bharat GI Launches at AI Summit 2026 to Take India's Exclusive Products Global

Union Minister Piyush Goyal announced the launch of the 'Bharat GI' national umbrella brand at the India AI Impact Summit 2026. The initiative aims to provide India's Geographical Indication products with international recognition and a premium market position. The launch was highlighted with a dedicated Bharat GI Coffee Lounge at the summit's venue, Bharat Mandapam. The broader India AI Impact Expo, running concurrently, showcases AI innovations and international collaborations across a massive exhibition space.

Key Points: Bharat GI Brand Launched at India AI Impact Summit 2026

  • Bharat GI national IP brand launched
  • Aims for global premium positioning
  • Debuts at India AI Impact Summit 2026
  • Features a dedicated GI Coffee Lounge
3 min read

Piyush Goyal highlights 'Bharat GI' brand at India AI Impact Summit 2026; Invites the world to experience Bharat through aroma, flavour, and authenticity

Union Minister Piyush Goyal launches the 'Bharat GI' umbrella brand to give India's Geographical Indication products global recognition, starting with GI coffee.

"We begin with Indian GI Coffee, inviting the world to experience Bharat through aroma, flavour, and authenticity. - Piyush Goyal"

New Delhi, February 17

Indian GI Coffee features prominently at the India AI Impact Summit 2026 following the launch of 'Bharat GI', a national umbrella intellectual property initiative.

Union Minister of Commerce & Industry Piyush Goyal announces the launch on the social media platform X, stating that the Department for Promotion of Industry and Internal Trade (DPIIT) introduces the brand to take India's legacy to a global audience. Positioned as "A World Exclusive," the initiative seeks to provide Geographical Indication (GI) products with international recognition and premium positioning.

Piyush Goyal, Union Minister of Commerce & Industry, said on X, "Dear world, ready for a cup of something truly exclusive? India's GI products carry centuries of skill, community knowledge, and geography that cannot be replicated. To take this legacy global, @DPIITGoI has launched Bharat GI, a national umbrella IP positioned as "A World Exclusive", at the #IndiaAIImpactSummit2026 today. We begin with Indian GI Coffee, inviting the world to experience Bharat through aroma, flavour, and authenticity. Through Bharat GI, we are poised to give India's exclusive products the global recognition and premium positioning they deserve. Drop by and celebrate India's exclusivity at: Bharat GI Coffee Lounge, Bharat Mandapam (Hall 14, First Floor), 17-20 February."

The India AI Impact Expo 2026 is being held from February 16-20, alongside the India AI Impact Summit, at Bharat Mandapam. The Expo will serve as a national demonstration of AI in action, where policy meets practice, innovation meets scale, and technology meets the everyday citizen.

Spread across 10 arenas covering more than 70,000 square metres, the Expo will bring together global technology firms, startups, academia and research institutions, Union Ministries, State Governments, and international partners. The Expo will also feature 13 country pavilions, showcasing international collaboration in the AI ecosystem. These include pavilions from Australia, Japan, Russia, the United Kingdom, France, Germany, Italy, the Netherlands, Switzerland, Serbia, Estonia, Tajikistan, and Africa.

The Expo will host over 300 curated exhibition pavilions and live demonstrations, organised into three thematic chakras: People, Planet, and Progress. In addition, the Expo will feature over 600 high-potential startups, many of them developing globally relevant, population-scale solutions. These startups will demonstrate working solutions that are already deployed in real-world settings.

The India AI Impact Expo 2026 is expected to attract over 2.5 lakh visitors, including international delegates. The event aims to foster new partnerships and create business opportunities within the global AI ecosystem.

Over 500 sessions will be organised, featuring more than 3250 visionary speakers and panel members. These sessions will focus on acknowledging the transformative impact of AI across sectors and deliberating on future actions to ensure that Artificial Intelligence benefits every global citizen.

- ANI

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Reader Comments

A
Arjun K
Combining AI with our traditional products is a masterstroke. Imagine using tech to trace the journey of a coffee bean from Chikmagalur to a cup in London. Hope the focus remains on ensuring the actual farmers and artisans get a fair share of this 'premium positioning'.
R
Rahul R
Good step, but execution is key. We've seen many 'umbrella brands' fail because of poor supply chain and quality control. The government needs to work closely with farmer producer organisations (FPOs) to make this sustainable, not just a one-time expo showcase.
S
Sarah B
As someone who visited India last year, the diversity of flavors is incredible. A national brand like this will help international consumers like me understand and trust the authenticity. Looking forward to trying the GI coffee lounge experience!
K
Karthik V
The scale of the AI Expo itself is mind-blowing! 70,000 sq m, 300 pavilions, 600 startups... This is the new India on display. Proud to see our tech and traditional strengths being showcased together on a global platform at Bharat Mandapam. 👏
M
Meera T
Hope this includes GI products from all regions, especially the North East. Our Mizo chilli or Naga tree tomato have unique flavors. 'Bharat GI' should celebrate the full diversity of India, not just the well-known products from a few states.

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