Muthoot FinCorp ONE Hits 2M Users, Becomes Full Financial Marketplace

Muthoot FinCorp has evolved its digital platform, Muthoot FinCorp ONE, into a comprehensive financial marketplace integrating loans, investments, insurance, and payments. The platform now serves over 2 million monthly active users by combining its vast physical branch network with digital convenience. It aims to address financial fragmentation and serve the underserved, with nearly half of its customers being new-to-credit. The marketplace is built through a mix of in-house products and partnerships with major institutions like SBI Cards and Axis Bank.

Key Points: Muthoot FinCorp ONE Scales to 2M Users as Financial Marketplace

  • Scaled to 2 million monthly active users
  • Evolved into full financial services marketplace
  • Operates on a phygital branch & digital model
  • Aims to bridge India's formal credit gap
3 min read

Muthoot FinCorp ONE scales to 2 million users, transforms into a financial marketplace

Muthoot FinCorp ONE transforms into a phygital financial marketplace with 2M users, offering loans, insurance, investments & payments in one app.

"Consumers no longer want fragmented financial journeys... we have built... a single platform - Chandan Khaitan"

New Delhi, January 20

Muthoot FinCorp Ltd. has announced its evolution into a full-scale financial services marketplace, integrating loans, investments, savings, payments, and insurance with its digital platform, Muthoot FinCorp ONE.

According to the company, this move marks a significant digital expansion for the Muthoot Pappachan Group (MPG), a 138-year-old financial services group, aimed at deepening financial inclusion and offering consumers a unified experience across financial services products.

The company says that the Muthoot FinCorp ONE platform operates on a phygital model, combining Muthoot FinCorp's physical reach of over 3750+ branches across 19,000 pin codes with the digital convenience of an all-in-one financial platform. It currently has over 2 million monthly active users, enabling customers to access multiple services including loans, investments, insurance, and payments all within one app.

"Consumers no longer want fragmented financial journeys. A loan from one provider, insurance from another, payments through a third, it's cumbersome," said Chandan Khaitan, CEO, Muthoot FinCorp ONE. "That's why we have built Muthoot FinCorp ONE, a single platform, that brings together loans, investments, insurance, and payments, in partnership with leading banks and NBFCs, to serve every financial need in one trusted ecosystem."

He further added, "Our focus is on deepening engagement and strengthening partnerships to deliver a more integrated experience across our app and branch touchpoints."

According to the company, today India's access to formal finance continues to lag despite rapid economic growth. Nearly 500 million adults remain outside the formal credit system, often turning to unregulated sources. With 45% of Muthoot FinCorp's customers being new-to-credit, the company is positioning its phygital marketplace as a bridge between aspiration and accessibility, designed to bring regulated, affordable financial solutions to the underserved.

The company says that Muthoot FinCorp ONE's financial marketplace platform is built on in-house products and partnerships with leading financial institutions such as SBI Cards, Bajaj Finance, Axis Bank, IDFC Bank, Tata Capital and more, expanding both product variety and customer reach.

The Muthoot FinCorp ONE marketplace will continue to expand its suite of offerings through both in-house products and partnerships with leading banks, NBFCs, and fintechs.

According to company information, Muthoot FinCorp ONE is an all-in-one comprehensive financial app from Muthoot FinCorp Ltd. (MFL), revolutionizing the way people manage their finances online. Across lending, investing, saving, or making payments, the platform makes it seamless and convenient for its customers to access the right products and services required through various life stages. Thereby building a holistic financial ecosystem using the latest digital products.

- ANI

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Reader Comments

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Priya S
The 'phygital' model is key for India. My parents in a tier-3 city still prefer going to a branch for big transactions. An app that connects to their local Muthoot branch gives them the confidence to try digital services. Great for financial inclusion!
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Aman W
I hope they focus on transparency. Super-apps are convenient, but we need clear terms, especially for loans and insurance. Too many hidden charges in fintech these days. Muthoot has a trusted name, they must not spoil it.
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Sarah B
Interesting to see a 138-year-old group adapt so aggressively. Partnering with SBI Cards and Axis Bank is smart. The real test will be user experience – can their app match the slickness of a Paytm or a Groww?
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Karthik V
Reaching 19,000 pin codes is no joke. This could be a lifeline for small business owners in semi-urban areas who need quick credit but are wary of purely digital lenders. Having a physical branch to walk into makes a huge difference. Jai Hind!
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Nisha Z
As a working professional, I'm tired of managing 5+ finance apps. If Muthoot ONE can reliably offer mutual funds, insurance, AND UPI payments with good customer support, I'll consolidate in a heartbeat. Hope the onboarding is smooth! 🤞

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