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Kunickaa Sadanand Exposes TV's Payment Crisis for New Actors

Actress Kunickaa Sadanand has highlighted the persistent issue of delayed payments for new TV actors, citing a corporate system where channels pay producers late. She explained that the money flow from advertisers to channels to producers causes delays of 45-90 days. As a solution, she suggested actors negotiate higher fees to create a financial buffer, though this is often rejected. Varun Badola and Arjun Bijlani have previously spoken about similar payment problems in the industry.

Key Points: TV Payment Delays: Kunickaa Sadanand Reveals Harsh Reality

  • Payments delayed 45-90 days due to corporate system
  • Channels pay late after receiving advertiser money
  • Actors advised to negotiate higher fees as buffer
  • Big houses like Balaji pay on time; others struggle
2 min read

Kunickaa Sadanand on the issue of delayed payments for new TV actors

Actress Kunickaa Sadanand on delayed payments for new TV actors, blaming corporate systems and suggesting fee negotiation as a buffer.

"Such issues have been going on for many years. Since the boom in the television industry, payments to producers have often been delayed by 45-90 days by channels. - Kunickaa Sadanand"

Mumbai, May 02

Actress Kunickaa Sadanand talked about the issue of delayed payments for new TV actors.

Speaking exclusively to IANS, the 'Bigg Boss 19' contestant revealed that the issue has been going on ever since the boom in the television industry.

Kunickaa added that the payment often ends up getting delayed by 45 to 90 days.

Explaining the core reason behind the delay, she said that the whole corporate system leads to a delay in the payment as the channels first receive money from the advertisers, which then goes to the producers.

She told IANS, "Such issues have been going on for many years. Since the boom in the television industry, payments to producers have often been delayed by 45-90 days by channels. Channels themselves receive advertising payments late. This is because it is a corporate system. Bringing change in this structure is a bit difficult. The money first comes from advertisers to the channels, then from channels to producers, so delays naturally occur in the process..."

Kunickaa even went ahead and suggested a practical solution, saying, "So the artist should negotiate their fees a little higher than what they believe they should be getting. However, there is an issue with that as well, as if you ask for even Rs 5OO more, they will take another artist."

"But there should be a buffer system in everyone's life, which is not possible all the time. So this is a very serious problem. Big production houses such as Balaji have massive amounts in reserve, so we can expect them to make payment on time," she went on to add.

However, this is not the first time that a member of the television industry has opened up about the payment issue. Prior to this, Varun Badola and Arjun Bijlani also spoke on the subject.

- IANS

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Reader Comments

M
Michael C
This is a systemic issue across the entertainment industry globally, not just in India. The corporate structure where payments flow from advertisers to channels to producers creates too many middlemen. Kunickaa's point about big houses like Balaji having reserves is telling - smaller producers are left struggling, and the actors suffer the most. Something needs to change, perhaps direct payment mechanisms.
P
Priya S
Arre yaar, this is so true! My cousin is a struggling actor in Mumbai and he's been waiting for his payment from a daily soap for 3 months now. The channels have so much money but they play with the lives of artists. Kunickaa is right about the buffer system - but how can a new artist have that kind of financial backup? Channel walo ko pehle sochna chahiye! 💪
R
Rahul R
While I appreciate Kunickaa raising this issue, I have to respectfully disagree with her solution. Telling artists to "negotiate higher fees" shifts the burden onto the vulnerable party. The real solution should come from regulatory bodies or government intervention to ensure timely payments in the entertainment sector. Otherwise, this will keep happening as long as the corporate structure remains.
S
Sarah B
It's concerning that this issue has been ongoing for years and still hasn't been resolved. The fact that Varun Badola and Arjun Bijlani also spoke about it earlier shows it's not a isolated incident. The TV industry needs to adopt better financial practices. Perhaps a centralized payment system with escrow accounts could help ensure artists get paid on time regardless of the advertising revenue flow.
V
Varun X
As someone who's worked in TV production, I can tell you the

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