Fri, 26 Jun 2026 · LIVE
Updated Jun 26, 2026 · 09:06
Kerala News Updated Jun 26, 2026

Keralam Youth Runs Backwards from Palakkad to Kashmir for Anti-Drug Awareness

A youth from Keralam's Palakkad, Aneesh, has begun a unique backwards run from Palakkad to Kashmir to raise awareness against drug abuse, covering an average of 40 kilometers per day. This initiative, considered one of the first such long-distance backwards running campaigns in India, aims to highlight the dangers of substance abuse. In Thoothukudi, Tamil Nadu, a separate anti-drug awareness marathon saw large participation from students and the public, with participants expressing support for such events. These campaigns coincide with the International Day Against Drug Abuse and Illicit Trafficking, observed on June 26.

Keralam youth begins backwards run from Palakkad to Kashmir to raise anti-drug awareness

Palakkad, June 26

As part of an anti-drug awareness campaign, a youth from Keralam's Palakkad has undertaken a unique endurance challenge, running backwards from Palakkad to Kashmir to raise awareness against drug abuse.

The runner, Aneesh, a native of Malampuzha, is covering the entire distance in reverse running mode, which is being described as a rare initiative in the country.

According to the campaign details, Aneesh told ANI that he "plans to cover an average of 40 kilometres per day during the long-distance journey."

This initiative, undertaken as part of a larger anti-drug awareness drive, aims to highlight the dangers of substance abuse and encourage youth participation in fitness-based awareness programmes.

This is being considered one of the first such long-distance backwards running campaigns in India.

Meanwhile, in Thoothukudi, Tamil Nadu, a large number of students and members of the public participated in an anti-drug awareness marathon organised to promote awareness against drug abuse.

The event witnessed enthusiastic participation from students across institutions, with many describing it as an impactful initiative to spread awareness about substance abuse.

Speaking on the occasion, college student Naveen said, "I am currently pursuing my college studies. I have participated in many marathon events before. I am very happy to see such a large number of participants in this marathon. Events like this are not organised in my hometown, so I am delighted that they are being conducted in Thoothukudi. In my opinion, separate marathons should be organised for school students and college students. I am very happy to have taken part in this anti-drug awareness marathon. I thank the Hon'ble Chief Minister for organising such an event."

Another participant, Anupriyadharshini, said, "I participated in this marathon to support the anti-drug awareness campaign. It was a wonderful experience, and I am very happy to have been a part of it. Such awareness marathons should be organised more frequently."

The event aimed to encourage youth participation in fitness activities while strengthening the message against drug abuse.

June 26, observed as the International Day Against Drug Abuse and Illicit Trafficking, is a United Nations International Day. This day aims to spread awareness regarding the harmful effects of drug use and to fight against drug abuse and the illegal drug trade.

This day has been observed since 1989. June 26 was chosen to commemorate Lin Zexu's (Chinese political philosopher and politician) dismantling of the opium trade in Humen, Guangdong, ending on June 25, 1839, just before the First Opium War in China.

— ANI

Reader Comments

Priya S

This is amazing! We need more youth like Aneesh who are willing to go the extra mile (literally!) for a cause. The fact that he's doing it on International Day Against Drug Abuse makes it even more meaningful. I'm from Palakkad too, and seeing someone from our town do this makes me proud. Also loved seeing the Thoothukudi marathon - Tamil Nadu and Kerala coming together for such an important issue. Government should support these initiatives more.

Michael C

Interesting approach, but I'm a bit skeptical. Running backwards 40 km a day sounds more like a publicity stunt than a sustainable awareness campaign. We have to ask - will this actually change anyone's behavior regarding drugs? Or is it just a feel-good story? I'd rather see systemic efforts like better addiction counseling centers and stricter enforcement against drug peddlers across India. Still, respect for his determination.

Vikram M

As a Malayali living in Kashmir, this news warms my heart! We need more such cross-regional unity to fight the drug menace. What's particularly nice is seeing the Thoothukudi marathon as well - shows that the anti-drug message is spreading across South India. Aneesh's backward run is certainly unique, and while some might call it gimmicky, at least it's getting people talking. Better than another boring rally that nobody attends! 😄 Just hope he stays hydrated during this summer heat.

Emma D

Kudos to Aneesh and all participants! But let's not forget that drug abuse is a complex issue. While such marathons create initial buzz, we need sustained efforts - better mental health support, job opportunities for youth, and stronger community outreach. The fact that this is happening on International Day Against Drug Abuse is great, but the real test is whether we can keep this momentum going throughout the year. Still, every positive step counts! 🌟

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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