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Kerala CEO's Viral Dance Video Beats Boredom to Boost Voter Turnout

Kerala's Chief Electoral Officer, Rathan U Kelkar, has gone viral with a dance video aimed at boosting voter turnout for the April 9 Assembly elections. The video, launched by Chief Election Commissioner Gyanesh Kumar, features Kelkar dancing on a beach with a team of officials including District Collector Anu Kumari. Set to catchy lyrics about the power of a single vote, the creative campaign marks a departure from conventional awareness drives. Officials hope this innovative outreach will resonate with younger, digitally-engaged voters and lead to higher civic participation.

Key Points: Kerala CEO's Viral Dance Video Pushes Voter Awareness

  • Viral dance video for voter awareness
  • Targets youth and first-time voters
  • Features top election officials
  • Part of broader EC initiatives
  • Aims to boost April 9 turnout
2 min read

Kerala poll push gets a beat as CEO Kelkar's dance video goes viral

Kerala's Chief Electoral Officer Rathan U Kelkar dances in a viral video to encourage youth voter turnout ahead of the April 9 Assembly elections.

"one vote can alter fate - Campaign Video Lyrics"

Thiruvananthapuram, April 6

In a refreshing and unconventional push to boost voter turnout ahead of the April 9 Assembly elections, Kerala's Chief Electoral Officer, Rathan U Kelkar, has struck a chord with the youth, quite literally.

A lively dance video featuring the senior IAS officer has gone viral across social media platforms, adding a rhythmic twist to the Election Commission's voter awareness campaign in the state which goes to the polls on Thursday to elect 140 new legislators.

The one minute and thirty three second video, launched by Chief Election Commissioner Gyanesh Kumar in Kochi, showcases Kelkar dancing along the seashore with a team of officials involved in the conduct of elections.

The initiative marks a departure from conventional awareness drives, aiming to connect with younger voters through creativity and relatability.

Joining Kelkar in the energetic performance are Thiruvananthapuram District Collector Anu Kumari and Assistant Collector Sivasakthivel, along with several other officials and grassroots level election staff.

Among them are S.S Sarin (KAS), Under Secretary in the Election Department, and Booth Level Officers including Sathyabhama, Anagha Sajikumar, Manasa R.B, Devika Anil, Deepa L, Aneesh M.S, Abhijith, and Ashwin, all of whom joined the beachside sequence set to a vibrant musical score.

The video's catchy lyrics, "This is your vote and our state needs your vote... one goal can change the game and one vote can alter fate", underscore the central message of democratic participation.

The creative approach appears to be resonating widely, especially among first time voters and the digitally engaged public.

The viral campaign is part of a broader series of initiatives rolled out by the Election Commission of India to enhance voter participation across Kerala.

With polling day fast approaching, officials hope such innovative outreach efforts will translate into higher turnout and deeper civic engagement, reinforcing the vibrancy of the state's democratic process.

- IANS

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Reader Comments

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Arjun K
While the effort to engage youth is commendable, I have a respectful criticism. Shouldn't the focus be more on substantive issues like candidate manifestos and governance records? A viral dance is fun, but does it truly lead to informed voting? The energy is good, but the message needs more depth.
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Sarah B
As someone who has worked in voter awareness campaigns, this is a masterstroke. You have to first get people's attention before you can deliver a message. Kerala often leads in voter turnout, and this creative push might just push those numbers even higher. The beach setting and officials participating together is very relatable.
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Rohit P
Haha, only in Kerala! 😄 This is so typical of the state's progressive and creative culture. My friends and I shared the video in our college group. It's catchy and the message is clear. "One vote can alter fate" – powerful line. Definitely makes you think about your responsibility.
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Vikram M
Good to see the Election Commission trying new things. In a time of short attention spans, you need content that sticks. My only request: please ensure this is part of a larger, sustained effort and not just a one-off viral moment. Voter education should be a continuous process.
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Ananya R
Love the inclusivity! Seeing officers from different levels – from the CEO to Booth Level Officers – dancing together sends a strong message of unity and shared purpose for democracy. It's not just a top-down order; they are all in it together. More power to them!

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