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PM Modi Urges 'Vocal for Local' for Holi & Ramadan, Shun Foreign Goods

Prime Minister Narendra Modi used his Mann Ki Baat radio address to appeal for a 'Vocal for Local' approach during the upcoming festive season of Holi and Ramadan. He specifically cautioned against the use of foreign-made products in celebrations, urging citizens to adopt Swadeshi (domestic) items instead. The initiative, promoted by the government and NITI Aayog, aims to strengthen India's economy by empowering local businesses and boosting employment. The appeal connects the joy of festivals with the national goal of building a self-reliant India.

Key Points: PM Modi's Vocal for Local Appeal for Festivals

  • Promote domestic products during festivals
  • Strengthen India's self-reliance
  • Support local businesses and employment
  • Caution against foreign-made festive items
2 min read

"Keep foreign-made products away from festivals": PM Modi makes 'Vocal for Local' appeal

PM Modi urges Indians to choose local products during Holi & Ramadan, promoting self-reliance and supporting domestic businesses in his Mann Ki Baat address.

"Keep them away from festivals, keep them away from Holi also, and adopt Swadeshi. - Prime Minister Narendra Modi"

New Delhi, February 22

Prime Minister Narendra Modi on Sunday appealed to citizens to embrace the "Vocal for Local" mantra during the upcoming festive season, promoting domestic products and supporting India's Aatmanirbharta.

During the 131st episode of Mann Ki Baat, PM Modi said, "These days, Ramadan is going on. I wish everyone the best for this holy month. Holi is also coming in a few days. This means that the time filled with colours, gulaal, and laughter is about to knock."

He encouraged everyone to celebrate festivals joyfully with their family and loved ones while keeping in mind the importance of supporting local businesses.

"All of you should celebrate all the festivals happily with your family and loved ones. And yes, always remember some mantras, like Vocal for Local," the Prime Minister said.

Prime Minister Modi also cautioned against relying on foreign products during celebrations, saying, "Many such items which are foreign have entered our Holi festival or any other festival. Keep them away from festivals, keep them away from Holi also, and adopt Swadeshi. When you buy Swadeshi, you also help in the campaign of making the country self-reliant."

'Vocal for Local' is a national movement, spearheaded by the Central Government and actively promoted by NITI Aayog, with the aim of encouraging consumers to prioritise domestically produced goods and services. At its core, the initiative seeks to strengthen India's economic foundation by empowering local businesses, boosting employment, and enhancing the country's manufacturing capabilities--thereby advancing the vision of Aatmanirbhar Bharat (Self-Reliant India).

Ramadan, observed by Muslims worldwide, is a month of fasting, prayer, reflection, and community. During this period, devotees fast from dawn to sunset and engage in increased spiritual activities, including special nightly prayers. This year, the holy month of Ramadan began on February 18, 2026, and will continue for approximately 29 to 30 days.

Meanwhile, Holi, the vibrant Hindu "festival of colours," will be celebrated on March 4, 2026, with the traditional Holika Dahan bonfires taking place on the night of March 3. The festival is marked by the joyous throwing of colours, music, and communal celebrations.

- ANI

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Reader Comments

R
Rohit P
Good sentiment, but implementation is key. The appeal should be backed by making quality Indian products easily available and affordable. Sometimes foreign brands are the only option in smaller towns. Hope the government focuses on that too.
A
Arjun K
It's heartening to see the PM mention both Ramadan and Holi. A message of unity and self-reliance during our diverse festivals is the need of the hour. Let's buy sweets and decorations from our neighborhood shops this season.
S
Sarah B
As someone living in India for the past 5 years, I love this initiative. The local crafts and products here are incredible. I'll definitely be looking for Indian-made gifts and decorations. It supports real people and preserves culture.
V
Vikram M
Absolutely correct. Why spend on Chinese-made colours and plastic toys for Holi when we have amazing alternatives made in Mathura or Jaipur? Our money should circulate within our own country. Jai Hind!
K
Kavya N
A respectful suggestion: The focus should also be on making our local products safer and more eco-friendly. Many Holi colours in the market have chemicals. If we improve quality, people will automatically choose Swadeshi. 🙏

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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