70% of India's Jobs Now in Tier-2 & 3 Cities, Report Reveals

A new report reveals that approximately 70% of India's jobs are now hosted in Tier-2 and Tier-3 cities, with Tier-3 locations alone accounting for 40% of employment. Key sectors driving this workforce include BFSI, manufacturing, and retail, with opportunities concentrated in fast-growing hubs like Coimbatore and Indore. The data indicates a significant decentralization of opportunity, linking employment growth outside metros with wider access to social security benefits through formalization. The study also found that 64% of this workforce is under 30, reflecting high-mobility, project-based employment cycles.

Key Points: 70% of India's Workforce in Tier-2 & 3 Cities: Report

  • 70% jobs in non-metro India
  • Tier-3 cities account for 40% of employment
  • BFSI & Manufacturing lead in Tier-3
  • 64% of this workforce is under 30
2 min read

India's Tier-2 and 3 cities account for 70 pc workforce: Report

A new report shows 70% of India's jobs are in non-metro areas, with Tier-3 cities leading at 40%. Discover the sectors and cities driving this shift.

"The data reflects the decentralisation of opportunity - Lohit Bhatia, CEO, Quess Corp"

New Delhi, Feb 23

Around 70 per cent of jobs in India are hosted in non‑metro India, with Tier‑3 cities alone accounting for 40 per cent of employment and Tier‑2 hubs a further 29 per cent compared with 31 per cent in Tier‑1 cities, a report said on Monday.

The staffing firm Quess Corp said in the report that The BFSI & Manufacturing sectors contribute to over 45 per cent of workforce from Tier 3 towns, while retail contributes 33 per cent.

These opportunities are concentrated around fast‑growing centres such as Coimbatore, Indore, Surat, Vadodara, Noida, and Lucknow, where expanding consumption and industrial corridors are reshaping local labour markets, the report said.

"The data reflects the decentralisation of opportunity driven by retail expansion, manufacturing corridors, and distributed service delivery," said Lohit Bhatia, Chief Executive Officer, Quess Corp.

Retail, BFSI, EMPI/Manufacturing, telecom, FMCG/FMCD, and logistics together account for the vast majority of jobs and are also the primary engines of employment growth in Tier‑2 and Tier‑3 markets.

Jobs span across sectors from store operations and sales to plant and supply‑chain roles, reflecting India's growing formal workforce in Tier‑2 and Tier‑3 India.

The study covering 4.83 lakh workers found that 64 per cent are under the age of 30 and 55 per cent of the workforce has been in their current role for less than a year, reflecting high‑mobility employment cycles driven by project‑based staffing and seasonal demand.

During H1 FY26, over 26,000 new Universal Account Numbers (UANs) were created, extending access to provident fund, ESI, insurance and other statutory benefits for previously informal workers.

"While UANs are being generated across the country, this formalisation is occurring alongside the sharp shift in workforce deployment toward Tier‑2 and Tier‑3 locations, linking employment growth outside metros with wider access to payroll‑linked social security," the report said.

- IANS

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Reader Comments

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Priya S
As someone from Vadodara, I can see this change firsthand. New malls, banks, and factories are opening. The cost of living is still manageable compared to Bangalore. Hope the infrastructure (roads, public transport) keeps pace with this job growth.
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Rohit P
Good to see data backing the trend. But the report mentions 55% of workers in a role for less than a year. This high mobility sounds like contract-based, insecure jobs. Is formalisation real if turnover is so high? Need to look beyond just UAN numbers.
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Sarah B
Interesting read. The focus on retail and manufacturing makes sense for these cities. It's a different growth model than the tech-centric metros. Hope it leads to more balanced regional development across India.
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Karthik V
Surat and Noida becoming major employment hubs is no surprise. The industrial corridors are game-changers. My cousin got a job in a Surat textile unit with PF benefits – something unheard of for our family a decade ago. Real progress on the ground.
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Nisha Z
While the numbers look positive, we must ensure these jobs offer decent wages and career growth, not just employment. Also, 64% under 30 is a huge opportunity to skill the youth properly. Hope training programs are aligned with these sector needs.

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