Indian toy market holds strong growth potential: China Toy Association Chair
New Delhi, July 4
The Indian toy market holds significant growth potential owing to the country's large young population, Chair of the China Toy & Juvenile Products Association, May Liang, said during her visit to a toy exhibition in the national capital.
A delegation from China, Taiwan and Hong Kong visited the Indian toy show, where industry representatives explored opportunities for collaboration with their Indian counterparts.
Liang highlighted India's demographic advantage and said the country presents a major opportunity for the global toy industry.
"The Indian toy market has very good potential, because India has more than 20 million newborn children every year. That is a huge opportunity," Liang said.
She said the visit marked her first experience at an Indian toy fair and noted the warm engagement with members of the Indian Toy Association.
"This is actually the first time I have visited the toy fair in India. But when I spoke with members of the Indian Toy Association, it felt as though we had known each other for a long time," she said.
Liang said discussions between the two sides focused on expanding cooperation, with particular interest in the ride-on toys segment.
"We discussed cooperation, and both sides showed strong interest -- especially in ride-on toys. The Indian Toy Association has had long-standing cooperation with members of our association, and I found it very impressive to meet them at the fair," she added.
Commenting on the progress of India's toy manufacturing sector, Liang said the industry has witnessed noticeable improvements in quality standards in recent years.
"As for quality, the Indian toy industry has improved quite a lot. Many multinational companies are now producing in India, such as Hasbro, and this has helped raise standards across the industry," she said.
— ANI
Reader Comments
Interesting perspective from a Chinese association. But with the current geopolitical tensions, shouldn't India be looking at domestic production and diversifying away from Chinese supply chains? Our children deserve safe, locally-made toys.
She's right about our demographic dividend - 20 million newborns annually is indeed massive. But I hope we're not just thinking of importing Chinese toys. We have skilled artisans in Channapatna, Karnataka who make beautiful wooden toys. Let's promote traditional Indian toys too! 🪀
Glad to see Hasbro manufacturing in India, but we need more than just assembly lines. We need R&D centers designing toys for Indian kids - our festivals, our stories, our culture. That's where real growth lies.
Honestly, I'm a bit skeptical about Chinese praise for Indian quality. We've improved, yes, but let's not forget the Channapatna toy cluster still uses lead-based paints often. Safety standards need to be strictly enforced before we celebrate. But yes, potential is there.
As a parent, I just want safe, affordable toys. Right now, good quality Indian brands are too expensive for middle-class families. If Chinese collaboration means cheaper toys without compromising safety, I'm all for it. But local manufacturing should get priority.
R Rohit P