India's AUM Grows 17% in 2025, Outpacing Asia-Pacific Average

India's assets under management grew 17% in 2025, outpacing the Asia-Pacific average of 12%, driven by strong retail investor demand. Global AUM crossed $147 trillion, with retail investors accounting for 61% of expansion. Institutional business, led by pensions, grew 23% in India. BCG emphasizes the need for tech-enabled distribution to sustain growth.

Key Points: India AUM Growth 17% in 2025, Beats Asia-Pacific

  • India's AUM grew 17% in 2025
  • Asia-Pacific average was 12%
  • Retail accounts for 61% of Indian AUM
  • Global AUM crossed $147 trillion
2 min read

India posts 5 pc higher AUM growth than Asia Pacific over retail investor demand

India's AUM grew 17% in 2025, outpacing the Asia-Pacific average of 12%, driven by strong retail investor demand, says a BCG report.

"Opportunity alone will not translate into growth. Advantage will come from distribution. - Mayank Jha, BCG"

New Delhi, April 30

India's asset under management grew 17 per cent in 2025 - ahead of the Asia-Pacific average of 12 per cent, a new report has said.

Global assets under management crossed $147 trillion in 2025, up 11 per cent year-on-year, driven predominantly by market performance, the report from BCG said.

In the Asia-Pacific, retail business grew at 15 per cent, outpacing institutional growth of 9 per cent, reflecting a structural shift in how individuals engage with financial markets.

Retail products already account for 61 per cent of total Indian AUM, making India one of the most retail-dominated markets in the region, the firm said.

Meanwhile, institutional business - led by pensions account for 58 per cent of the segment and grew 23 per cent, signalling deepening participation across investor categories.

"With growing GDP, continued financialisation of assets and increasing awareness, India's asset management industry now has strong retail participation - already accounting for over 60 per cent of the market," said Mayank Jha, MD & Partner and Leader, Asset & Wealth Management - Asia Pacific, BCG.

"However, opportunity alone will not translate into growth. Advantage will come from distribution. Firms that capture this moment will be those that build scalable, tech-enabled distribution, with continued trust in the brand for delivering consistent performance, localise their products and approach for deepening India's retail-led market, and invest in digital and data capabilities to reach distributors and investors at scale," he added.

Retail investors are the primary driver of AUM growth globally, accounting for 61 per cent of global expansion between 2020 and 2025. Retirement systems are increasingly redirecting flows as defined contribution plans expand and defined benefit pools mature, the report noted.

Growth is also becoming more dispersed geographically, with Asia-Pacific posting the fastest gains at 9 per cent annually over the same period, supported by strong net inflows.

Global AuM has more than tripled and revenue more than doubled over the past 15 years but industry profit margins remain close to 30 per cent, roughly where they stood in 2010.

- IANS

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Reader Comments

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Priya S
Finally, some good news for the Indian economy! đŸ‡®đŸ‡³ The fact that retail investors account for 61% of AUM shows that people are moving away from traditional savings like gold and fixed deposits. But BCG's point about distribution is spot on - smaller towns still lack easy access to quality financial products.
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Michael C
Impressive numbers! As someone who works in finance, I've seen the shift firsthand. India's young population is really adopting digital investing platforms. The challenge will be maintaining trust and delivering consistent returns in a volatile global environment. Hope the regulators keep an eye on investor protection.
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Rohit P
Abki baar, retail investor ka star! đŸ’ª Jokes aside, this is solid proof that India's middle class is getting smarter with money. But I wish the article also talked about the risks - many new investors are putting all their savings into small-cap funds without proper diversification. Knowledge is power, guys!
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Tanvi S
Good to see India outpacing Asia-Pacific averages! The report highlights what we've been observing - the SIP culture is deeply rooted now. But the real test will be during a market downturn. Will retail investors stay disciplined or panic sell? That will decide the long-term sustainability of this growth.
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James A
Interesting read! As a foreign investor watching India, this shift from institutional to retail dominance is significant. India's demographic dividend combined with increasing financial literacy creates a powerful tailwind. However, global uncertainties like inflation and geopolitical tensions could impact returns. Let's see how resilient this growth proves to be.

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