India positioned to lead Amazon's fastest-growing business: CEO Andy Jassy
Mumbai, June 24
India has emerged as a key market for Amazon's expanding quick-commerce ambitions, with the company's 'Amazon Now' service becoming its fastest-growing ecommerce business unit in the country, Amazon CEO Andy Jassy said on Wednesday.
Sharing his experiences after visiting an Amazon Now micro-fulfillment center in one of Mumbai's busiest neighbourhoods, Jassy said the service is witnessing exceptional growth as customers increasingly opt for deliveries within minutes of placing orders.
The micro-fulfillment centers are designed to rapidly pick and dispatch everyday essentials such as groceries, shampoo, baby products and household items, enabling customers to receive their orders within minutes.
"Great to be in India and visit an Amazon Now micro-fulfillment center in one of the busiest areas of Mumbai," he said.
"The things you need quickly -- groceries, shampoo, baby products, and more -- get picked and delivered just minutes after ordered," he added.
According to Jassy, Prime members who begin using the service increase their shopping frequency significantly, with their purchase activity tripling after adoption. He added that order volumes have been doubling every quarter since the launch of the service in India.
"Customers are loving it... Prime members triple their shopping frequency once they start using it, and we've seen orders double every quarter since launch," he mentioned.
Calling the business Amazon's fastest-growing ecommerce segment in the country, Jassy said the company plans to expand the service to more than 300 cities as part of its broader strategy to build India's largest delivery-in-minutes network.
He noted that the innovations and operational lessons gained from building the quick-commerce model in India are now helping Amazon scale similar services across the United States and other international markets.
Expressing confidence in the company's future growth in India, Jassy said he was proud of the teams, associates and partners who have contributed to building the business and added that the company is still at the beginning of what is possible in the Indian market.
— IANS
Reader Comments
As someone living in a tier-2 city, this is exciting! Finally we might get the same delivery speed as metros. But I hope they focus on quality control too - sometimes the items I get from quick commerce are damaged or near expiry.
Triple shopping frequency? That's insane! I'm already ordering too much from Amazon. Now with "minutes delivery" I'll probably be ordering chai patti every hour 😂 Seriously though, this is the kind of convenience India needs. Kudos to the team!
India becoming the testing ground for global innovations? Now that's something to be proud of. We have the population density and the demand to make quick commerce work. Just hope the delivery partners get fair wages and working conditions.
Interesting development but I have my reservations. Quick commerce in India often means more plastic packaging and delivery bikes blocking traffic. Also, what about data privacy? Amazon already knows too much about our shopping habits. 🤨
Yeh sab theek hai, but what about our local sabzi mandi? We're becoming too dependent on international companies. At least Amazon is creating some jobs, unlike some other platforms. Let's see how they handle the rural expansion.
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