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GAIL Joins National PNG Drive 2.0 to Boost Clean Gas Adoption Across India

GAIL Limited has partnered with the Petroleum and Natural Gas Regulatory Board (PNGRB) for the National PNG Drive 2.0 initiative, branded #NonStopZindagi. The campaign, scheduled from January 2024 to March 2026, aims to accelerate the adoption of Piped Natural Gas and Compressed Natural Gas across India. It supports the national goal to increase natural gas's share in the energy basket to 15% by 2030, facilitated by a new Unified Tariff framework. The outreach employs a multi-channel strategy targeting households, businesses, industries, and automobile users with messaging on safety, reliability, and cost savings.

Key Points: GAIL Partners with PNGRB for National PNG Drive 2.0 Campaign

  • Campaign runs Jan 2024-Mar 2026
  • Aims for 15% natural gas in energy mix by 2030
  • Uses Unified Tariff for wider access
  • Multi-platform outreach strategy
2 min read

GAIL partners with PNGRB for National PNG Drive 2.0 initiative

GAIL joins PNGRB's #NonStopZindagi campaign under National PNG Drive 2.0 to promote PNG and CNG adoption, aiming for 15% gas share by 2030.

"One Nation, One Grid, One Tariff - PNGRB"

New Delhi, January 12

GAIL Limited has joined the nationwide "#NonStopZindagi campaign under National PNG Drive 2.0, an initiative steered by the Petroleum and Natural Gas Regulatory Board to promote the adoption of Piped Natural Gas and Compressed Natural Gas across India."

According to a press release from GAIL (India) Limited, the campaign reflects a collective commitment by key stakeholders in the natural gas ecosystem to accelerate the transition towards cleaner, safer, and more efficient energy solutions for households, businesses, industries, and the transport sector.

National PNG Drive 2.0, which is scheduled from 1 January to 31 March 2026, aligns with the national vision to increase the share of natural gas in India's energy basket to 15% by 2030. To support this transition towards a gas-based economy, the PNGRB has introduced a Unified Tariff framework under the principle of "One Nation, One Grid, One Tariff". This framework creates an integrated national gas transmission network with standardised transportation charges to enable wider access across the country.

The primary objective of the campaign is to build widespread awareness and generate demand for PNG, CNG, and the City Gas Distribution (CGD) ecosystem. Through focused outreach, the initiative encourages adoption across domestic, commercial, and industrial segments while strengthening the use of CNG as a preferred fuel for automobiles.

The campaign narrative emphasises advantages such as enhanced safety, round-the-clock reliability, convenience, and cost savings. This messaging addresses everyday energy needs while reinforcing natural gas as a dependable fuel choice for urban and semi-urban India.

To ensure reach, the campaign adopts an integrated engagement approach spanning digital, offline, and on-ground channels. This multi-platform strategy uses standardised creative toolkits for CGD entities to ensure uniform messaging and measurable lead generation. Creative development focuses on four target segments: PNG domestic households, commercial establishments, industrial users, and CNG automobile consumers.

"Digital and social media engagement forms a key pillar of the outreach plan, supported by curated content such as social media posts, GIFs, influencer campaigns and platform-optimised videos for Facebook and YouTube. On-ground activations, including Resident Welfare Association (RWA) toolkits and mobile van branding, further build community awareness. These touchpoints are strengthened by culturally relevant and festival-themed messaging to deepen public connect," the release said.

- ANI

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Reader Comments

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Priya S
Good step for cleaner energy, but the rollout needs to be faster. My area in Pune was promised PNG connectivity two years ago, and we're still waiting. The "One Nation, One Tariff" sounds great in theory, but execution on the ground is key. Hope this drive fixes the delays.
R
Rohit P
As a taxi driver in Delhi, switching my car to CNG was the best decision. Fuel cost is almost half compared to petrol. If the government is promoting it more with better infrastructure and more stations, it will help lakhs of drivers like me. #NonStopZindagi is a good tagline!
S
Sarah B
Interesting read. I'm an expat living in Bangalore, and the push for cleaner fuel is noticeable. The air quality needs all the help it can get. A unified national grid for gas could be a game-changer for manufacturing and industries aiming for sustainability goals.
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Vikram M
The 15% target by 2030 is ambitious but necessary. We need to reduce dependency on imported oil. Natural gas is a good bridge fuel. Hope they also focus on biogas and green hydrogen in parallel for a truly sustainable future. Jai Hind!
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Kavya N
My mother was always worried about gas leaks with cylinders. After we got PNG, that fear is gone. It's a blessing for senior citizens living alone. The campaign should definitely highlight safety and peace of mind for families. 🙏

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