FMCG Firms Urged to Consolidate, Diversify Supply Chains Amid Global Risks

A report by EY India advises FMCG companies to consolidate portfolios and diversify supply chains to mitigate risks from global conflicts and commodity price shocks. Sectors like edible oils, textiles, paints, and packaged foods are already facing significant cost pressures and pricing dilemmas. Rising crude prices and supply chain constraints are driving up costs for packaging, transportation, and key inputs, threatening industry profitability. Consequently, brands may delay new launches, prioritize core products, and consider price hikes or grammage reductions to protect margins.

Key Points: FMCG Firms Must Diversify Supply Chains, Consolidate Portfolios

  • Adopt contingency-led supply-chain planning
  • Consolidate product portfolios
  • Manage revenue growth and margins
  • Localize and integrate value chains
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FMCG firms should consolidate portfolios, diversify supply chains to counter global risks: Report

Report advises FMCG companies on portfolio consolidation and supply chain diversification to counter risks from oil price shocks and global conflicts.

"Brands are likely to delay new product launches and prioritise core SKUs - EY India Report"

New Delhi, April 7

FMCG companies should adopt contingency‑led supply‑chain planning, portfolio consolidation and revenue growth management to counter risks to India's consumer products and retail industry from the US-Iran war, a report said on Tuesday.

The report from EY India also urged sharper resource allocation, localisation, and backward integration across value chains.

Sectors most exposed to oil, petrochemicals and global shipping-edible oils, textiles, paints, packaged foods and personal care-are already facing cost shocks and pricing dilemmas, it said.

Rising crude and derivatives prices and supply‑chain constraints are likely to have ripple effects across sectors, potentially dampening the strong profitability trajectory of the industry.

Costs associated with packaging and transportation have surged and a weakening currency is further adding pressure by increasing import costs. Meanwhile, supply chain constraints are driving higher commodity prices, freight costs, and price volatility.

Edible oil inflation remains a key concern as India imports around 57 per cent of edible oil needs and retail edible oil inflation crossed 7 per cent in early 2026, the report said.

FMCG companies using palm oil (snacks, bakery, packaged foods) continue to face margin pressure.

These pressures are expected to translate into higher retail prices or grammage reductions leading to smaller pack sizes, it said.

Personal care makers face shortages and price spikes in inputs, especially petrochemical‑derivatives.

Shortages and sharp price increases in inputs like silicone oil and ammonia have already impacted niche segments such as condoms and medical personal care products, where quality standards and substitutes are limited.

"Brands are likely to delay new product launches and prioritise core SKUs, focusing on volume stability and margin protection rather than portfolio expansion," the report predicted.

Paint companies are evaluating price hikes of 2-5 per cent if crude prices remain elevated into FY27 but competitive intensity within the sector may delay aggressive price passes through to consumers, it said.

- IANS

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Reader Comments

P
Priyanka N
The point about localisation and backward integration is crucial for India. We can't keep relying so heavily on imports for essentials like edible oil. This crisis should be a wake-up call to boost domestic agriculture and processing. 🇮🇳
A
Aman W
Shrinkflation is the real worry! Same price, less product. Companies will quietly reduce grammage instead of raising prices. As a middle-class family, we feel this pinch every month. Budget planning is getting harder.
S
Sarah B
Working in the retail sector, I see this first-hand. Supply chain disruptions are causing constant stock issues, especially for imported specialty items. Consolidating portfolios might help with availability, even if choice reduces slightly.
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Vikram M
While the report's advice is sound, it feels like it puts all the onus on companies to adapt. What about policy support? The government needs to step in to stabilize essential commodity prices and provide some relief to both businesses and common people.
K
Karthik V
The impact on niche segments like medical care products is concerning. Shortages there aren't just about convenience, they affect health. Hope companies and the government prioritize these supply chains.

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