FIFA World Cup 2026 trophy to arrive in bespoke Louis Vuitton trunk for final in New Jersey
New Jersey, July 17
The FIFA World Cup 2026 trophy will arrive at the New York-New Jersey Stadium inside a bespoke Louis Vuitton trunk, after the French luxury fashion house has been named the Official Supplier and Branded Licensee of the tournament.
The specially designed trophy trunk will transport and showcase the coveted prize during the final, where it will be brought onto the pitch as part of the official ceremonies programme. The moment will continue a tradition that has become a signature feature of the World Cup since 2010, with a Louis Vuitton ambassador and a FIFA Legend presenting the trophy, according to a press release by FIFA.
The trunk features the iconic Louis Vuitton monogram canvas, hand-painted golden "V" panels symbolising both "victory" and "Vuitton", along with gold-plated brass fittings, leather trims, and classic locks.
The interior is lined with light beige leather and includes a special Louis Vuitton-FIFA partnership logo integrated into the lid.
FIFA Chief Business Officer Romy Gai said Louis Vuitton's craftsmanship and prestige make it a fitting partner for carrying football's ultimate prize, while Louis Vuitton Chairman and CEO Pietro Beccari highlighted the shared values of excellence, ambition and inspiration between the two organisations.
"Louis Vuitton brings a unique blend of heritage, craftsmanship and prestige to the FIFA World Cup," said FIFA Chief Business Officer Romy Gai.
"The Official Trophy is the most coveted prize in world football and it is only fitting that it is carried in a Louis Vuitton trunk. The moment it is brought onto the pitch ahead of the final match will once again be a highlight, connecting tradition with the pinnacle of modern football," he added.
"For over a decade, Louis Vuitton and FIFA have shared an unwavering commitment to excellence, bound by a shared belief in sport's power to inspire and bring people together," said Louis Vuitton CEO & Chairman Pietro Beccari.
"We are thrilled to continue this partnership for the FIFA World Cup 2026. At its heart stands the world's most coveted trophy - a symbol of dedication, collective ambition and the ultimate celebration of victory. For this new edition, the Louis Vuitton Trophy Trunk continues this legacy, accompanying the iconic moment when football's greatest achievement is celebrated and history is made," he added.
Louis Vuitton's partnership with FIFA dates back to 2010, with the brand previously creating trophy trunks for World Cup editions in South Africa, Brazil, Russia and Qatar under its iconic "Victory travels in Louis Vuitton" concept.
— ANI
Reader Comments
As a football fan in India, this is actually exciting! Louis Vuitton and FIFA—both brands scream class. I love how the trunk has become a tradition since 2010. Can't wait to see it in 2026. Hope India qualifies one day and our players get to touch that trophy 🤞⚽
I don't understand the hype. It's just a box with a logo. The real beauty is the World Cup itself—that 18-karat gold trophy. Why do we need a Louis Vuitton trunk for it? Seems like a waste of money that could fund better football infrastructure. But hey, that's FIFA for you—commercialism over sport.
I'm from Canada and this partnership is iconic. The trunk looks elegant—gold panels, monogram canvas... it's art! FIFA knows how to make a moment special. Meanwhile, in India, we're still arguing over kabaddi vs football 😂. But seriously, looking forward to 2026!
Nice tradition, but does it really need to be highlighted this much? Every World Cup, same story. And the cost? Astronomical. Meanwhile, in India, we're struggling to get proper football grounds. But I guess if it makes FIFA happy... 🤷♂️
The trunk is beautiful, no doubt. But the real question: will India ever be in a position to fight for that trophy? We are so far behind in football development. Let's focus on the basics first, then talk about luxury trunks. Just my two paise 😇