Experts Push for Easier Access to Nicotine Replacement Therapy as India's Tobacco Quit Rate Stays Below 5%

Leading public health experts have urged the Government of India to maintain over-the-counter access to 2 mg and 4 mg nicotine replacement therapies to combat the country's low tobacco quit success rate, currently below 5%. The recommendation was made at Respire-2026, an event organized by the Asian Coalition for Health Empowerment, where experts highlighted that accessible cessation tools are critical for public health. Global evidence shows that NRTs can increase quit success rates by 50-70% compared to unassisted attempts, and the therapies are on the WHO list of essential medicines. Experts emphasized that regulatory consistency and ease of access are essential for maximizing public health benefits and reducing the economic burden of tobacco use.

Key Points: OTC Access to NRTs Urged as India's Tobacco Quit Rate Stays Below 5%

  • India's tobacco quit success rate is below 5%
  • Experts urge OTC access to 2 mg and 4 mg NRTs
  • NRTs can increase quit success by 50-70%
  • EAC-PM report highlights economic burden of tobacco use
4 min read

Experts back OTC access to NRT across all formats and dosages, including 2 mg and 4 mg, as India struggles with a Tobacco quit success rate under 5%

Experts urge India to keep 2 mg and 4 mg nicotine replacement therapies OTC to boost low quit rates, citing evidence of 50-70% higher success.

"The government's NRT framework has made an important contribution to public health. Strengthening access by keeping 2 mg and 4 mg therapies over-the-counter (OTC) ensures that support is available at the exact moment a person decides to quit. - Dr. R.K. Sinha"

New Delhi, May 7

Leading public health experts commended the Government of India's ongoing efforts in tobacco control and urged the Drug Technical Advisory Board for strengthening cessation pathways by ensuring 2 mg and 4 mg nicotine replacement therapies remain easily accessible as over-the-counter products.

Speaking at Respire-2026, an event organized by Asian Coalition for Health Empowerment (ACHE); experts emphasised that improving access to evidence-based cessation tools is critical to addressing India's persistent challenge of low quit success rates, currently below 5%.

The discussion comes at a time when recent policy discourse has been informed by insights from a report by the Economic Advisory Council to the Prime Minister (EAC-PM) titled "Rise in Tobacco Consumption and Policy Implication: An Analysis of Household Consumption Expenditure Survey." The report highlights the significant economic burden of tobacco use, particularly among low-income households, and underscores how reducing consumption can lead to measurable improvements in household welfare and economic mobility.

Experts noted that these findings reinforce a key public health principle: cessation tools must be accessible at the moment individuals decide to quit, without avoidable barriers that may delay or discourage quit attempts.

Experts at the forum highlighted that ensuring OTC access to 2 mg and 4 mg NRTs- such as gums and lozenges- can significantly expand reach beyond the limited clinical infrastructure currently available under the National Tobacco Control Programme.

Dr. R.K. Sinha, President, IMA South Delhi Chapter, said, "The government's NRT framework has made an important contribution to public health. Strengthening access by keeping 2 mg and 4 mg therapies over-the-counter (OTC) ensures that support is available at the exact moment a person decides to quit. That is how policy translates into real-world impact."

Evidence Supports Access-Driven Cessation

Global evidence continues to support the effectiveness of NRTs in improving quit outcomes. Large-scale systematic reviews indicate that 2 mg and 4 mg NRTs can increase quit success rates by 50-70% compared to unassisted attempts.

However, experts cautioned that limited access remains a key bottleneck in India, where cessation infrastructure is still developing and behavioural support alone may not be sufficient for many users.

Dr. Karl Fagerstrom, PhD, Professor Emeritus and Deputy Editor of Nicotine & Tobacco Research, said, "India's policy framework already recognizes that nicotine replacement is key to cessation. Decades of science show disease comes from combustion and toxicants, not nicotine itself. To be effective as a smoking cessation aid, nicotine needs to be delivered in sufficient dose to a smoker trying to quit. That is why the 2 mg and 4 mg doses of NRT are on the WHO list of essential medicines and the majority of OECD countries make the 2 and 4 mg dose available as OTC."

Aligning Policy with Public Health Outcomes

Experts also emphasised that regulatory consistency and ease of access are essential for maximizing public health benefits. Restricting access to cessation tools, they noted, could unintentionally slow progress in reducing tobacco use.

Dr. Nimesh G. Desai, Former Director, IHBAS, said, "Public health policy must be aligned with clinical realities. Individuals attempting to quit require timely and practical support. Expanding access to proven therapies strengthens, rather than weakens, the overall cessation framework."

Salim Veljee, Former Director, FDA Goa, added, "Balanced regulation ensures both safety and accessibility. Making 2 mg and 4 mg NRTs widely available through OTC channels supports public health goals while maintaining regulatory oversight."

Respire-2026 Recommendations: To support national tobacco control objectives, experts recommended:

--Retain 2 mg and 4 mg NRTs as OTC products to maximize accessibility

--Expand reach of cessation tools alongside existing public health programs

--Ensure policy decisions are grounded in robust evidence, reflect real?world usage patterns, and follow international best practices for nicotine replacement therapies and alternative products to effectively reduce tobacco consumption

With India facing a substantial tobacco burden and low quit success rates, experts concluded that improving access to evidence-based cessation tools is one of the most immediate and scalable interventions available.

As recent (EAC-PM) economic analysis highlights the broader societal impact of tobacco consumption, the need for accessible, effective, and evidence-led cessation pathways becomes even more pertinent.

The Asian Coalition for Health Empowerment (ACHE), champions SDG-3 through Doctor Against Addiction (DAAD). Addressing tobacco, alcohol, drugs, and smartphone dependence, ACHE leads science-based de-addiction programmes with a strong focus on smoking cessation. Guided by an expert Advisory Board, it advances prevention, treatment, rehabilitation, and policy advocacy, envisioning a healthier, resilient, and addiction-free society.

- ANI

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Reader Comments

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Priya S
I appreciate the experts backing evidence, but I am cautiously optimistic. In India, over-the-counter may also mean overuse or misuse by youngsters thinking it is a 'safe' alternative. We need to pair OTC access with strong public awareness campaigns, especially in rural areas. Otherwise, we might solve one problem and create another. Balance is key.
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Vikram M
As someone who quit smoking after 15 years using NRT lozenges, I can tell you: access matters more than anything. When the urge hits, you can't wait 2 days for a prescription. The 2 mg and 4 mg doses are scientifically proven to work. Kudos to ACHE and experts like Dr. Fagerstrom for pushing this. India needs to stop over-regulating and start saving lives. 🇮🇳
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Michael C
Interesting to see this debate from an Indian perspective. In Canada, we've had OTC NRT for years and it's been a game-changer for quit rates. But I wonder how the implementation will work in India's diverse healthcare landscape—different states, languages, and levels of pharmacy training. Hope the government invests in training pharmacists too, not just making products available.
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David E
The EAC-PM report linking tobacco to economic burden is crucial. In low-income households, money spent on tobacco is money not spent on food or education. Making NRT OTC could be a triple win: better health, more household income, and lower healthcare costs. India has the chance to lead by example in the global south. Let's not waste it.
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Kavya N

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