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Kerala Officials Groove in Gen-Z Music Video to Woo Young Voters

Kerala's Chief Electoral Officer and other senior officials have starred in a vibrant Gen-Z themed music video to inspire young voters ahead of the state's Assembly elections. The video, featuring the slogan "we vote, we decide," stresses the power of each vote in forming the government. Polling for the 2026 elections is scheduled for April 9, with the tenure of the current Assembly ending on May 23. The electoral roll includes over 2.69 crore voters, with more than 4.24 lakh in the 18-19 age group.

Key Points: Kerala Election Officials' Gen-Z Music Video for Youth Voters

  • Gen-Z music video for voter awareness
  • Features top election officials
  • Aims to boost youth turnout
  • 2.7 crore voters eligible
2 min read

Election officials star in Gen-Z music video to inspire young voters ahead of Keralam Assembly polls

Kerala's top election officials star in a Gen-Z music video to inspire young voters ahead of the 2026 Assembly polls. Watch the "we vote, we decide" campaign.

"we vote, we decide - Election Department Video"

Thiruvananthapuram, April 6

The Keralam Chief Electoral Officer Rathan U Kelkar IAS and Thiruvananthapuram District Collector Anu Kumari IAS joined in a vibrant Gen-Z themed music video especially made to inspire young voters and boost participation in the upcoming Assembly elections in Keralam.

Along with the CEO and Thiruvananthapuram DC, Assistant Collector Sivasakthivel IAS, Election Department Under Secretary Sarin SS KAS, and a dedicated team including BLO Sathyabhama, Anagha Sajikumar, Manasa RB, Devika Anil, Deepa L, Aneesh MS, Abhijith, and Ashwin also joined the music video.

The music video aims to attract the youth towards their responsibility of casting a vote in view of the upcoming Assembly elections in the State, while also encouraging them to realise the influence each vote holds in the formation of government.

The Gen-Z themed song is focused on "we vote, we decide," stressing the power electors hold in bringing any political party to power.

Meanwhile, polling for the 2026 Keralam Legislative Assembly elections will be held in a single phase on April 9, with counting scheduled for May 4.

The tenure of the current Assembly ends on May 23.

The Left Democratic Front, which is led by Communist Party of India (Marxist) includes other key parties, including Kerala Congress (M), Rashtriya Janata Dal and Nationalist Congress Party (Sharadchandra Pawar). On the other hand, the UDF bloc consists of the Indian National Congress, Kerala Congress and the Indian Union Muslim League.

The National Democratic Alliance, led by Bharatiya Janata Party, also feature few relevant state parties, including the Twenty 20 Party, Bharath Dharma Jana Sena and Kerala Kamaraj Congress.

Around 2.7 crore voters are expected to take part in the election. The final electoral roll, released on February 21 after a Special Intensive Revision, includes 2,69,53,644 voters, 1,31,26,048 male voters, 1,38,27,319 female voters, and 227 third-gender voters. Among them, 4,24,518 are in the 18-19 age group.

- ANI

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Reader Comments

R
Rohit P
While I appreciate the effort to engage youth, I hope the focus remains on substantive issues like development, employment, and infrastructure, not just catchy tunes. The video is fun, but young voters need to research party manifestos deeply. Every vote truly counts in our vibrant democracy.
S
Suresh O
Good step by the Election Department. "We vote, we decide" is the perfect message. With over 4 lakh first-time voters (18-19 age group), such efforts are essential. My only respectful criticism: please ensure these campaigns reach rural and remote areas with equal intensity, not just urban youth on social media.
P
Priyanka N
Hats off to the entire team, including the BLOs and support staff! It shows a collective effort. As a Malayali, I'm proud to see our officials being so proactive. Let's hope this translates into high polling percentage, especially among the youth. Time to choose wisely on April 9th!
D
David E
Interesting read from an international perspective. Using pop culture for civic engagement is a global trend, but seeing Indian Administrative Service officers lead it is unique. The breakdown of 2.7 crore voters is impressive. Democracy in action!
K
Kavya N
Love this! 👏 It's about time election campaigns got a youthful makeover. The message is clear and powerful. I've shared the video with my college friends. Let's all go out and vote – our future, our decision. #ProudVoter

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