New Delhi, April 13
Delhi Minister for Cooperatives Ravinder Indraj Singh said on Monday that to achieve the goal of Viksit Bharat 2047, the government is undertaking concrete and impactful work for artisans at the grassroots level.
Speaking at the "State Credit Seminar for Delhi", organised by the National Bank for Agriculture and Rural Development (NABARD), stated that India possesses high-quality raw materials and products that are globally competitive.
He urged NABARD to undertake a comprehensive assessment of the cooperative sector across Delhi to make policies more effective and ensure that benefits reach the last mile.
He emphasised that the government is making continuous efforts to ensure that these products receive the recognition they deserve through effective marketing, branding and access to appropriate platforms.
The seminar attracted senior officials, experts, and key stakeholders from various sectors.
During the seminar, the State Focus Paper for 2026-27 was released. Approval letters were distributed for products selected for Geographical Indication (GI) registration, and a digital catalogue showcasing artisans' products was launched.
Several initiatives related to financial literacy and skill development were also presented, said a statement.
Ravinder Indraj Singh stated that India possesses high-quality raw materials and products that are globally competitive.
He emphasised that the government is making continuous efforts to ensure that these products receive the recognition they deserve through effective marketing, branding and access to appropriate platforms.
Citing an example, he noted that fabrics commonly available in India are marketed internationally as "linen" at significantly higher prices, highlighting the importance of branding and presentation in enhancing the global value and identity of Indian products.
Ravinder Indraj Singh stated that the government is actively working to provide indigenous products with the right platforms, wider promotion and strong branding so that they can establish a distinct identity in global markets.
Various initiatives are being undertaken to ensure proper valuation and effective marketing, enabling artisans and producers to receive due recognition and access to better market opportunities, he said.
The Minister highlighted that India's traditional economy has historically been based on cooperation and exchange, and that the country's cultural heritage is immensely rich. He expressed concern about the gradual decline of many traditional arts and stressed the need for their revival, according to a statement.
He stated that while innovation is important, it is equally essential to strengthen traditional systems, practices, and cultural values to preserve the nation's heritage while advancing on the path of development.
He added that India has no shortage of capability, resources or hardworking people; what is needed is the right direction and a positive approach.
- IANS
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