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Riteish & Genelia Deshmukh Become MSRTC Brand Ambassadors for Road Safety

Bollywood actors Riteish Deshmukh and Genelia Deshmukh have been appointed as brand ambassadors for the Maharashtra State Road Transport Corporation (MSRTC) to bolster public awareness campaigns, particularly on road safety. Riteish expressed his commitment, recalling childhood travels on state buses with his late father, former Chief Minister Vilasrao Deshmukh. The appointment ceremony was attended by Chief Minister Devendra Fadnavis and Deputy Chief Minister Eknath Shinde, highlighting the initiative's official significance. Meanwhile, Riteish is gearing up for the release of his upcoming historical film 'Raja Shivaji' on May 1.

Key Points: Riteish Deshmukh, Genelia Appointed MSRTC Brand Ambassadors

  • Bollywood couple appointed for road safety
  • Riteish recalls bus travels with late father
  • Initiative aims for impactful public awareness
  • Ceremony attended by top Maharashtra ministers
  • Riteish's next film 'Raja Shivaji' out May 1
2 min read

"Committed to progress of state transport": Riteish Deshmukh on being appointed MSRTC's brand ambassador

Bollywood couple Riteish & Genelia Deshmukh named MSRTC brand ambassadors to promote road safety and public transport awareness in Maharashtra.

"Committed to progress of state transport": Riteish Deshmukh on being appointed MSRTC's brand ambassador
"I am committed to the progress of state transport. - Riteish Deshmukh"

Mumbai, April 22

Bollywood power couple Riteish Deshmukh and Genelia Deshmukh have been appointed as the brand ambassadors for the Maharashtra State Road Transport Corporation's public awareness initiatives, in a bid to strengthen the public awareness around the 'Road Safety Campaign'.

In the agreement handover ceremony held on Wednesday, the Maharashtra State Road Transport Corporation (ST) and the Transport Department announced the appointments.

Actor Riteish Deshmukh was also present at the ceremony.

Speaking to the media, Riteish recalled how he used to travel in the state buses with his late father and former Chief Minister Vilasrao Deshmukh.

"It means a lot to have been chosen as the MSRTC, ST brand ambassador. My father travelled in these buses in his early days. I too travelled in state buses during my childhood... I am committed to the progress of state transport. My priority will be to send a clear message to the people, making them aware of the importance of avoiding drink and drive for their safety," Riteish said.

At the ceremony, Maharashtra Chief Minister Devendra Fadnavis, Deputy Chief Minister Eknath Shinde, and many others were present.

Pratap Sarnaik, Minister of Transport, Government of Maharashtra, also shared pictures from the ceremony and shared the vision behind the initiative.

"This appointment has been made with the objective of more effectively reaching the public with various public awareness campaigns being implemented by the ST Corporation, as well as making the awareness of the Transport Department's 'Road Safety Campaign' more impactful. In particular, the participation of these two artists will be crucial for the promotion of road safety, passenger awareness, and social messages," a part of the post read.

On the film front, Riteish Deshmukh will be next seen in 'Raja Shivaji'.

The film's trailer was recently unveiled, taking audiences into the actor's intense pursuit of swarajya. With a powerful cast ensemble, the film aims to shed light on the extraordinary legacy of Chhatrapati Shivaji Maharaj.

Genelia Deshmukh, Vidya Balan, Bhagyashree, Mahesh Manjerakar, and Boman Irani round up the cast.

'Raja Shivaji' is set to release in cinemas worldwide on May 1, in Marathi, Hindi and Telugu.

- ANI

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Reader Comments

R
Rohit P
Good move, but I hope this isn't just another PR exercise. MSRTC needs real improvements in service frequency and bus maintenance. Celebrity ambassadors are fine, but please also focus on the ground reality for daily commuters.
A
Aditya G
Riteish mentioning his father and his own travels in ST buses adds a personal touch. It shows he's not just doing it for a paycheck. Road safety is a critical issue in our state. All the best to them for this campaign!
S
Sarah B
Interesting to see this partnership. Public transport and safety awareness is a universal need. Hoping the campaign includes clear, actionable advice for everyone on the road.
K
Karthik V
Meanwhile, waiting for the 'Raja Shivaji' movie! 🎬 Busy time for Riteish sir - promoting road safety and a historical epic. Jai Maharashtra!
M
Meera T
A respectful suggestion: The campaign should also strongly focus on helmet use for two-wheeler riders and seatbelts in cars. Drink and drive is important, but these are major causes of accidents too. The message needs to be comprehensive.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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