'Cocktail 2' trailer launch marred by influencer chaos, media boycott
Mumbai, June 2
The trailer event of the upcoming film 'Cocktail 2' was riddled with chaos. The mismanagement stemmed from seating arrangement as influencers were prioritised over the media which added to the chaos.
To add to the trouble, the space was quite crammed up causing discomfort to the attendees. The event turned out to be disappointing for several mediapersons, as the chaos and management at the venue made it difficult to see and hear the talent on stage. The personnel from the electronic media boycotted the event as they couldn't get the event feed. The poor sound system also made it a struggle to follow the team's conversation.
The trailer of the film was unveiled on Tuesday, and it shows a modern-day emotional rollercoaster set against a dreamy summer backdrop. The film stars Kriti Sanon, Shahid Kapoor and Rashmika Mandanna.
'Cocktail 2' is the sequel to the 2012 film 'Cocktail', and features a fresh starcast. The film is written by Luv Ranjan and Tarun Jain, and continues the legacy of the beloved franchise with a fresh, contemporary narrative.
Revealing what she is most excited about in 'Cocktail 2', Kriti stated, "What I love about Cocktail 2 is that it feels stylish & visually refreshing, but also very relatable & modern. The relationships are messy, warm, and real in their own way. The characters are beautifully flawed, & the film is a toast to friendship & love from today's lens. And honestly, the music just takes everything to another level".
Rashmika Mandanna added, "For me, 'Cocktail 2' feels like a beautiful mix of love, friendship and all the emotions that come with figuring life out. The trailer really captures the warmth and fun spirit of Diya, Ally and Kunal. Make it a movie outing with friends, partners, and family and catch the experience on the big screen".
Produced by Dinesh Vijan, Luv Ranjan, and Ankur Garg, "Cocktail 2" is directed by Homi Adajania. The film is slated to release in cinemas on June 19.
— IANS
Reader Comments
Honestly, as someone in PR, I get that brands want influencer reach, but you cannot treat media like second-class citizens. The press is the one that gives you credibility and legacy coverage. Bollywood events have become circus shows with more focus on Instagram reels than actual film promotion. And cocktail? Why do we need a sequel to a mid-2012 film? Just cashing in on nostalgia.
The trailer looks promising though! Kriti and Rashmika are both so talented. I loved the original Cocktail's music (Tum Hi Ho Bandhu ❤️), and if this one has good soundtrack, I'll definitely watch. But yes, event management was pathetic. You have one job - show the trailer and let people work. Cramped space, bad sound, no feed for electronic media? Big fail. Dinesh Vijan and Luv Ranjan need to sort their logistics.
Main dekhi Cocktail 2012 mein, ab kaun Dekhega yeh? 😂 Saara hype sirf influencers ke liye hai. Aam aadmi ka kya? But honestly, the cast is solid. Shahid Kapoor after Jersey was amazing, Kriti is always great, and Rashmika has charm. Just hope the movie is better than the event management. Also - June 19 release? Right before the holidays, smart move.
As someone who works in media here in Mumbai, this doesn't surprise me. Last few years, it's become all about 'Influencer Marketing' - small Instagram accounts with no actual contribution get VIP access while established journalists with 20+ years of experience get treated like extras. The boycott was justified. But I'm still curious about the film - the original was fun, and Homi Adajania usually delivers decent entertainment.
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