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India Launches Digital Campaign to Engage Rural Youth in Nation-Building

The Ministry of Rural Development has launched the 'VB-G Ram G Youth Digital Campaign' in collaboration with the MY Bharat portal. It aims to engage rural youth aged 15-29 as active partners in showcasing development and innovation in their villages. The campaign features a video challenge, a logo design competition with a ₹50,000 prize, and an online quiz on government schemes. Registration is open online until March 20, 2026.

Key Points: VB-G Ram G Youth Digital Campaign for Rural Development

  • For youth aged 15-29
  • Video & logo competitions
  • Platform on MY Bharat portal
  • Focus on rural development
  • Prizes & recognition
2 min read

Centre launches 'VB-G Ram G Youth Digital Campaign' to engage rural youth in nation-building

Indian govt launches digital campaign for rural youth aged 15-29 to showcase village development via videos, logo design, and quizzes on MY Bharat.

"channel the energy and creativity of young people towards rural development, employment generation, and local livelihood initiatives - Ministry of Rural Development"

Gandhinagar, March 19

The Ministry of Rural Development, Government of India, has launched a nationwide 'VB-G Ram G Youth Digital Campaign' in collaboration with the 'MY Bharat' portal, aiming to encourage participation of rural youth in development activities.

The initiative seeks to channel the energy and creativity of young people towards rural development, employment generation, and local livelihood initiatives.

The campaign is designed to make youth active partners in nation-building by providing them with a digital platform to showcase progress and innovation in their villages. Through this initiative, participants can present stories of development work, grassroots-level changes, and local innovations through videos and creative designs.

According to the announcement, all interested youth between the ages of 15 and 29 years can register online through the 'MY Bharat' or 'MyGov' portals. The last date for registration has been set as March 20, 2026.

Several competitions have been organised under the campaign to encourage participation. In the Video Challenge (Reel Competition), participants are required to create a short video of 30 to 60 seconds highlighting development work or livelihood-related activities in their village. The video must be uploaded to the 'MY Bharat' portal.

A Logo Design competition has been announced, where the winner will receive a cash prize of ₹50,000 along with recognition. The competition aims to identify a creative logo that reflects the objectives of the campaign.

Additionally, an online Quiz has also been included as part of the campaign. Participants can earn a digital certificate by answering 20 questions based on 'Viksit Bharat - G Ram G Act. 2025' and various government welfare schemes.

The campaign will not only provide a digital platform for youth but also help in giving a new identity to the progress of rural India. For further information, participants have been advised to contact the MGNREGA branch of the District Rural Development Agency.

- ANI

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Reader Comments

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Priyanka N
Good concept, but the registration deadline of March 20, 2026 feels very far away. Will the momentum be sustained for two years? Also, hope the ₹50,000 prize for the logo design is just the start and more such incentives are planned for actual development projects.
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Aman W
My cousin in a UP village has been trying to get better internet connectivity for months. How will such digital campaigns reach the ground if the basic digital infrastructure is lacking? First fix that, then launch apps and portals.
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Sarah B
Engaging youth through creative competitions is a smart move. The video reels can go viral and actually bring attention to rural innovation. The key will be proper promotion so talented youngsters from all states get to know about it.
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Karthik V
Bhagwan jaane kitni schemes aati hain, par asli paisa aur support gaon tak pahunchta nahi hai. Agar is campaign se kisi ko naukri ya project funding milti hai, tabhi kuch fayda hoga. Bas certificate se pet nahi bharta. Let's see.
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Nisha Z
The quiz on government schemes is useful. Many people in villages don't know what benefits they are entitled to. If this educates even a few hundred youth, they can become ambassadors in their communities. Good step for awareness.

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