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BJP Mahila Morcha Charts 2026 Poll Strategy for Bengal, Tamil Nadu, Kerala

The BJP Mahila Morcha held a strategic meeting to review preparations for the upcoming 2026 assembly elections in West Bengal, Assam, Tamil Nadu, Kerala, and Puducherry. The discussion centered on mobilizing women workers and crafting state-specific outreach programs to engage female voters. The party aims to secure power for the first time in West Bengal, Tamil Nadu, and Kerala, while retaining Assam and Puducherry. The Morcha is focusing on grassroots connections and awareness campaigns about government welfare schemes to win over the decisive women's vote.

Key Points: BJP Mahila Morcha's 2026 Election Strategy for Key States

  • Focus on 2026 polls in five states/UT
  • Grassroots women voter outreach
  • Strategy to win first-time states
  • Leveraging local body success in Kerala
2 min read

BJP Mahila Morcha maps out election strategy 2026: Focus on women outreach and mobilisation

BJP Mahila Morcha reviews strategy for 2026 polls in West Bengal, Assam, Tamil Nadu, Kerala, and Puducherry, focusing on women voter outreach.

"The discussion focused on mobilising women workers, outreach programmes, and state-specific election strategies. - Vanithi Srinivasan"

By Suchitra Mukherjee, New Delhi, January 6

A meeting of State Election In-charges and co-incharges of BJP Mahila Morcha was held at the BJP Headquarters, New Delhi, to review preparations for the upcoming four-state and one Union Territory elections in West Bengal, Assam, Tamil Nadu, Kerala, and Puducherry.

Regarding the meeting, BJP Mahila Morcha national president Vanithi Srinivasan told ANI that the discussion focused on mobilising women workers, outreach programmes, and state-specific election strategies. Valuable guidance was received from BJP National General Secretary (Organisation) BL Santosh.

The meeting reaffirmed Mahila Morcha's commitment to strengthening grassroots engagement and ensuring effective participation of women in the election process.

This year, 2026, the states going to the polls in India include West Bengal, Assam, Tamil Nadu, Kerala, and Puducherry. While some face the challenge of retaining power, others aim to make history for the first time.

West Bengal, Tamil Nadu, and Kerala are states where the BJP has not yet won assembly elections. This time, the BJP is confident of winning the polls. Meanwhile, the BJP is trying to win Assam for a third term and Puducherry for a second.

Notably, the BJP broke new ground in Kerala with VV Rajesh elected Thiruvananthapuram Mayor in the recently concluded local body polls.

BJP's VV Rajesh became the first Mayor of Thiruvananthapuram Corporation, securing 51 votes with support from 50 BJP councillors and one independent councillor. UDF's KS Sabarinathan got 17 votes, LDF's RP Shivaji 29.

As women voters play a decisive role in elections, the BJP Mahila Morcha is crucial to winning them. They're working with local women activists, holding small meetings with local women office-bearers to understand the constituency and their issues.

Meanwhile, small public meetings and one-to-one connections with female voters across all age groups. They organise various programs to raise awareness of government welfare programs and how they benefit women and their families.

- ANI

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Reader Comments

R
Rohit P
Grassroots mobilisation is key. Winning Bengal, TN, or Kerala won't be easy—it requires more than just national schemes. They need to address local issues that matter to women there, like job opportunities and safety. The mayor win in Thiruvananthapuram is a good start, but a long way to go.
S
Sarah B
As an observer, the strategy seems well-organized. Focusing on one-to-one connections with women voters across age groups is smart. Empowering women at the grassroots level can truly change the political landscape. Wishing them success! 🙌
A
Arjun K
While the outreach is commendable, I hope this isn't just election-time tokenism. True women's empowerment means giving them winnable tickets and real decision-making power within the party, not just using them as foot soldiers for mobilization. The Morcha should push for that.
K
Kavya N
Assam and Puducherry they might retain, but South India is a different ball game. My family in Kerala appreciates some central schemes, but local identity is strong. The Mahila Morcha workers will need to speak the local language, literally and figuratively. All the best to them! 👍
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Vikram M
Women voters are indeed decisive. In my village, it was the women who swung the last election based on water and electricity issues. If the Morcha can genuinely listen and act on hyper-local concerns, not just broadcast national achievements, they have a chance.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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