BingX Drives into F1 as Scuderia Ferrari HP's First Crypto Partner

BingX, a leading crypto exchange, has announced a historic multi-year partnership with the Scuderia Ferrari HP Formula 1 team, marking the racing outfit's first-ever collaboration with a cryptocurrency exchange. The alliance brings together two brands focused on precision, performance, and cutting-edge innovation. BingX executives state the partnership challenges them to elevate their global platform and user experience, mirroring Ferrari's racing ethos. The collaboration will see BingX featured across team events and digital platforms, signaling a new era of ambition for the crypto firm.

Key Points: BingX Partners with Scuderia Ferrari HP in Historic Deal

  • First crypto exchange partner for Ferrari F1 team
  • Multi-year motorsport collaboration
  • Aligns brands on performance and innovation
  • Part of BingX's global expansion strategy
  • Aims to connect with wider global audiences
3 min read

BingX Becomes Scuderia Ferrari HP's First-Ever Crypto Exchange Partner

BingX becomes the first-ever crypto exchange partner for Scuderia Ferrari HP in a multi-year alliance merging high-performance racing with digital innovation.

"This partnership is more than a landmark. Partnering with Scuderia Ferrari HP sets a new benchmark for BingX. - Daniel Lai"

Panama City, January 20

, a leading crypto exchange and Web3-AI company, today announced a multi-year partnership with Scuderia Ferrari HP, marking BingX's first motorsport collaboration and Scuderia Ferrari HP's first-ever collaboration with a crypto exchange brand. This historic alliance brings together two global brands known for pushing the boundaries of performance and innovation. Partnering with Scuderia Ferrari HP marks a defining milestone in BingX's global expansion strategy. As one of the world's most iconic motorsport teams, Scuderia Ferrari HP embodies precision, ambition, and continuous pursuit of excellence, values that mirror BingX's vision as it continues to scale its platform and community. The collaboration solidifies BingX's position as a top-of-mind brand in the crypto landscape and signals the company's long-term commitment to world-class partnerships and innovation. Daniel Lai, Chief Business Officer at BingX, commented: "This partnership is more than a landmark. Partnering with Scuderia Ferrari HP sets a new benchmark for BingX. Scuderia Ferrari HP's discipline, precision, and relentless pursuit of excellence mirror the values we strive for as a global exchange. This partnership challenges us to elevate everything we build, every experience we deliver, and every user we serve around the world." Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari HP said: "We are pleased to welcome BingX as Scuderia Ferrari HP's first crypto exchange partner. This collaboration reflects our willingness to embrace emerging technologies that align with our forward-looking philosophy. As we approach a new era in motorsport with the 2026 FIA regulations, this alliance demonstrates our readiness to explore cutting-edge innovation both on and off the track, while remaining true to our heritage of precision and pursuit of excellence. By selecting BingX as our first partner in the crypto exchange space, we recognize the transformative potential of this sector and the opportunity to connect with wider global audiences through new digital experiences." Over the coming years, fans can expect to engage with BingX across a variety of Scuderia Ferrari HP events, digital platforms, global content, and exclusive experiences as the partnership evolves. This multi-year collaboration sets the tone for a new period of global ambition for BingX: One defined by breakthrough partnerships, world-class brand alignment, and a commitment to shaping the future of the industry. About BingX

Founded in 2018, BingX is a leading crypto exchange and Web3-AI company, serving a global community of over 40 million users. BingX caters to the evolving needs of users across all experience levels, from beginners to professionals. Committed to building a trustworthy and intelligent trading platform, BingX empowers users with innovative tools designed to enhance performance and confidence. BingX has been the principal partner of Chelsea Football Club since 2024 and became the first official crypto exchange partner of Scuderia Ferrari HP in 2026. For media inquiries, please contact: For more information, please visit: (ANI)

Disclaimer: This press release is issued through Arab Newswire (www.arabnewswire.com) -- a press release distribution service for the Arab World, Middle East and North Africa (MENA).

- ANI

Share this article:

Reader Comments

P
Priya S
Wow, Ferrari and crypto! Two worlds of high speed and high risk colliding 😅. But seriously, with the 30% crypto tax in India, partnerships like this feel a bit distant. Wish our regulations were more supportive so Indian exchanges could also make such global splashes.
R
Rohit P
First Chelsea, now Ferrari. BingX is on a sponsorship spree! Good marketing strategy to capture the youth and affluent demographics who follow F1. Hope they use some of that budget to improve user security and education, especially for new investors in countries like ours.
S
Sarah B
As an F1 fan living in Mumbai, this is cool to see! Maybe we'll get some exclusive fan experiences or NFTs through this partnership. The digital engagement part sounds promising. Let's see if it translates to better products for the average user, not just branding.
V
Vikram M
Respectfully, I find these mega-sponsorships a bit concerning. Crypto exchanges should focus their resources on building robust technology and complying with local laws. In India, we've seen platforms struggle with regulatory clarity. Flashy partnerships don't necessarily mean a safer platform for my savings.
K
Kavya N
"Forward-looking philosophy" – I like that from Ferrari. Crypto and Web3 are the future, and traditional giants acknowledging it is a big step. Hope this encourages more Indian companies and startups to explore blockchain tech beyond just trading. The innovation potential is huge!

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

Leave a Comment

Minimum 50 characters 0/50