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GI-Tagged Katarni Chura Revives Bhagalpur's Pride & Farmer Fortunes

The Geographical Indication tag for Bhagalpur's Katarni chura has led to a dramatic revival, expanding cultivation from 1,200 to over 5,000 acres. Farmers are benefiting from a state incentive of Rs 6,000 per acre and significantly better prices for their produce. Demand has surged nationally and internationally, with consumers specifically seeking the authentic, aromatic product for festivals like Makar Sankranti. This recognition has successfully transformed a declining traditional crop into a profitable and culturally celebrated commodity.

Key Points: Bhagalpur's GI Katarni Chura Gains Popularity Post GI Tag

  • GI tag boosts demand & price
  • Cultivation area expands 4x
  • Farmers get Rs 6000/acre incentive
  • Festive favorite for Makar Sankranti
3 min read

Bihar: Dahi-Chura celebrations spotlight Bhagalpur's GI-tagged 'Katarni'

Bhagalpur's GI-tagged Katarni chura sees soaring demand & farmer income after govt recognition. Festive favorite gains national & international appeal.

"The GI tag has given Katarni a new identity. - Prem Shankar Prasad"

Bhagalpur, Jan 13

The traditional 'Katarni chura' of Bihar's Bhagalpur has witnessed a remarkable resurgence after receiving the Geographical Indication tag from the Government of India. The recognition has not only enhanced its market demand but has also led to a significant expansion in cultivation area and a steady rise in farmers' incomes.

With the festival of Makar Sankranti being celebrated across Bihar, dahi-chura feasts are in full swing, especially at the residences of political leaders and public figures. This year, the spotlight is firmly on GI-tagged Katarni chura from Bhagalpur, which is being widely preferred for its distinct aroma, taste, and traditional value.

District Agriculture Officer (DAO) of Bhagalpur, Prem Shankar Prasad, said that Katarni chura stands apart from other varieties due to its unique fragrance and flavour. "The GI tag has given Katarni a new identity. Its demand has increased not only across India but also in international markets," he told IANS. According to him, the GI recognition has helped revive the cultivation of Katarni paddy, which was once on the verge of decline.

Government support has further strengthened farmer confidence. Under a Bihar government initiative, farmers cultivating Katarni paddy are being provided an incentive of Rs 6,000 per acre. "Earlier, Katarni paddy was cultivated on nearly 1,200 acres. Today, its cultivation has expanded to over 5,000 acres," Prasad said, adding that this expansion has directly contributed to higher farm incomes.

The GI tag has also resulted in better price realisation. Original Katarni rice and chura are now selling at prices ranging between Rs 180 and Rs 200 per kilogram, significantly higher than in earlier years. Traders say consumers are willing to pay a premium for the authentic product due to its superior quality and cultural significance.

Bajrang Khemka, a wholesale trader of Katarni chura and rice in Bhagalpur, noted that demand has surged during the festive season. "Since getting the GI tag at the initiative of Prime Minister Narendra Modi, customers specifically ask for original Katarni. Orders are coming from other states and even from abroad," he said.

Farmers, too, are reaping the benefits. Chandan Kumar, a Katarni chura producer, farmer, and retailer, said the improved prices and government incentives have made Katarni cultivation profitable again. "Earlier, farmers were shifting away from Katarni. Now many are returning to it because income has improved," he said.

Consumers have welcomed the change as well. Local customer K.K. Dubey said Katarni chura has a taste and aroma that cannot be matched by ordinary varieties. "That's why people prefer it for festivals like Makar Sankranti," he added.

- IANS

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Reader Comments

R
Rohit P
Finally, our indigenous products are getting the recognition they deserve. The Rs. 6000/acre incentive is a good step, but hope the government ensures the benefits truly reach the small farmers and not just the big traders.
A
Arjun K
The aroma of Katarni chura with dahi and gur is unmatched! It's the taste of my childhood Bihari summers. Glad to see it thriving. Hope this model is replicated for other regional specialties across India.
S
Sarah B
As someone living abroad, it's heartening to hear about authentic Indian products gaining global recognition. Makes me proud and also eager to get my hands on some original Katarni rice here!
V
Vikram M
From 1200 to 5000 acres! That's a massive jump. Shows what a little policy push and branding can do. This is real 'Vocal for Local'. Kudos to the farmers of Bhagalpur.
K
Kavya N
While the price increase is good for farmers, I hope it doesn't make this traditional festive food inaccessible for the common people. Balance is key. The cultural significance should remain for all.
D
David E
Fascinating read. The GI tag system seems like an excellent way to preserve culinary heritage and boost rural economies. Are there similar initiatives for other regional rice varieties in

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